SOURCE: LeadPoint, Inc.

September 29, 2009 10:00 ET

Former LeadROI Executive Raj Parekh Joins LeadPoint as Vice President of Strategic Partnerships

LOS ANGELES, CA--(Marketwire - September 29, 2009) - LeadPoint (, the world's first and largest online lead exchange, today announced that Raj Parekh has joined the company as Vice President of Strategic Partnerships. In this role Parekh, who has over 10 years of business development experience with customers and vendors, will be responsible for growing LeadPoint's top accounts within its data and voice lead products and evangelizing the value and efficiency of purchasing leads through LeadPoint's exchange.

A lead generation industry veteran, Parekh founded LeadROI in 2004 to address the inefficiencies of managing, tracking, marketing to, and analyzing lead conversions within the financial services market. Prior to LeadROI, Parekh served as Director of Wireless Business Development at Go2 Systems, Inc., where he led negotiations with wireless content providers, Internet portals, and wireless application service providers. Additionally, Parekh has worked at Sprint PCS in business development, leading strategic content partnership negotiations.

"Raj is a passionate advocate for lead management, technology and innovation within the lead generation industry," said Marc Diana, chief executive officer of LeadPoint. "We are thrilled to have him on board and look forward to his playing a key role in our future growth."

"I am a strong believer in LeadPoint's business model and their ability to innovate and improve lead purchasing," said Mr. Parekh. "Working at a company with this level of focus and type of culture is important to me and I am excited to be a part of the organization and to contribute to their continued success."

About LeadPoint

Founded in 2004, LeadPoint is the world's first and largest leads exchange marketplace. Leads are competitively priced based on criteria and bidding by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously. LeadPoint trades leads in numerous verticals, including consumer lending, consumer credit, education, autos and business services, and provides a single platform that allows thousands of buyers and sellers to simultaneously engage in trading leads. The privately held company is based in Los Angeles. For more information, please visit LeadPoint at and