SOURCE: Vue Technology, Inc.

February 13, 2007 09:00 ET

Former Nordstrom Director, Charles Lynch, Joins Vue Technology's Advisory Board; Further Strengthening Retail Expertise and Cross Industry Expertise

Joins Item-Level RFID Leader as Company Builds Momentum With Breakthrough Solutions, New Pilots in Retail and Pharmaceuticals

LAKE FOREST, CA -- (MARKET WIRE) -- February 13, 2007 -- Vue Technology, Inc., the leading provider of item-level RFID networking solutions, today announced the appointment of Charles A. Lynch, current chairman of Market Value Partners Company, as Vue Technology's newest advisory board member. Lynch joins the company with diverse management expertise in specialty retail areas including apparel and footwear and draws upon an impressive career during which he served at the helm of major corporations in transportation, hospitality, manufacturing and distribution. This board appointment comes on the heels of Vue Technology's recent introduction of a breakthrough UHF solution for item level tracking in the retail pharmacy and the closing of several new pilots across multiple retail segments including apparel, footwear, electronics and pharmaceuticals.

"Charlie joins our board at a time when RFID technology is on the cusp of becoming the next ubiquitous technology, making a significant impact across virtually every major industry," noted Robert Locke, CEO of Vue Technology. "His vast leadership experience provides him with keen insight into the inner working of so many different markets at a time when Vue Technology is experiencing tremendous success with its item level networking solutions. We are looking to Charlie to help guide us as we continue to strengthen our offerings in retail and pharmacy and map out our strategic direction for the coming year."

In addition to serving on Vue's board, Lynch is currently chairman of Market Value Partners Company, a management, mentor, and/or advisor resource for existing and emerging businesses where he has had responsibility for 70-plus companies, mainly in consumer related businesses such as specialty retail, manufacturing, distribution, transportation, and hospitality. The former chairman and CEO of Saga Corporation, Lynch has served as a director at more than 20 major corporations including Nordstrom, Inc., Pacific Life Insurance Company, Southern Pacific Transportation Company, KaiserTech, Kaiser Aluminum and Chemical Corporation, Consolidated Freightways, Industrial Indemnity, Crocker National Corporation and Crocker National Bank, John Blair & Company, Syntex Corporation, Mid-Peninsula Bank, Hexcel Corporation, DHL Airways, Inc., W. R. Grace & Co. and Greyhound Lines, Inc.

"I am pleased to join Vue Technology's board of directors at a time when there is so much excitement and buzz around the newest implementations of RFID technology," commented Lynch. "While many companies are jumping into the game now, Vue Technology pioneered RFID networking technology and is truly unique in offering a third generation product based on feedback from successful pilots with some of the retail industry's biggest players. I look forward to contributing to the continued success of Vue Technology and watching as the retail industry moves toward widespread adoption of item level RFID."

About Vue Technology

Vue Technology is the leading provider of item-level RFID solutions, offering breakthrough RFID infrastructure components and a powerful software suite that delivers the most scalable, reliable, and ROI-driven RFID solutions on the market. Vue's TrueVUE™ RFID Platform provides the industry's only unified RFID infrastructure that allows customers to manage dock doors, portals, mobile devices, smart surfaces and smart shelves to achieve RFID visibility down to the item-level.

With its patent-pending RF Networking devices and UHF enabled VUEPointsTM, Vue allows standard readers to network across thousands of antennas, exponentially increasing the number of zones that readers can support and dramatically reducing the cost barriers previously associated with item-level RFID roll-outs. Combined with an integrated software suite for device and network management, EPC commissioning, and RFID workflows, the TrueVUE™ RFID Platform is uniquely able to deliver significant and measurable ROI to its customers. For more information, visit

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