SOURCE: cg42

cg42

February 08, 2011 09:00 ET

Former Organic and FutureBrand Executive Launches cg42 Management Consultancy

WILTON, CT--(Marketwire - February 8, 2011) - Stephen Beck, former Chief Strategy Officer of Organic Inc. and co-Chief Executive Officer, North America & Middle East / Global Chief Strategy Officer of FutureBrand, today publicly launched cg42, a boutique management consultancy, with an expert team of industry professionals. cg42 specializes in helping clients effectively create demand through customer-led growth strategies across various industries, including financial services, professional services, technology, telecommunications, healthcare, and consumer goods and services. With more than 35 years of combined experience in management consulting and marketing/brand strategy development, cg42's team is well prepared to provide best-in-class strategic counsel to companies around the world. The firm has already kicked off with a strong start, signing two major global clients in the financial services and technology space. 

"Our firm goes beyond what clients traditionally expect from a management consultancy," said Beck. "We are passionate about challenging our clients to think differently about their existing business and its optimal path to growth while challenging ourselves to develop a road map that creates demand and increases the return on their marketing investments."

cg42's primary area of expertise is marketing. Recognizing that hyperbole tends to pervade the marketing sector, Beck established cg42 in order to build an approach and team that tackle client challenges with distinct objectivity, rigor, and discipline. As such, the firm operates as a true management consultancy, with an expert team comprised entirely of senior industry professionals who have helped leading companies around the world achieve sustainable, profitable growth and who speak the disparate languages of operations, finance and marketing with equal fluency. The team draws upon years of direct experience working with top global brands that include such names as Bank of America, American Express, Citibank, Nestlé, MasterCard Worldwide, General Electric, Intel, H&R Block, McGladrey, Verizon Wireless, Northrop Grumman, and many others.

"Our objective is to build a boutique consultancy that is best-in-class in helping clients effectively wrestle with today's strategic obstacles," said Beck. "The only way to make good on that promise is to build a team like ours with industry experience, integrity, and the ability to think critically. We approach our clients' challenges as if they were our own, and create a differentiated customer experience that drives demand, today and over the long term."

In terms of client verticals, cg42's industry expertise spans financial services, professional services, technology, telecommunications, healthcare, and consumer goods and services.

cg42's advisory services offer the experience needed to turn customer insight into marketing strategies that effectively create and increase demand. The firm focuses on a range of growth-centric capabilities, including consumer and customer insights, marketing strategy, brand strategy, portfolio management, digital strategy, marketing effectiveness and marketing organization.

About cg42
cg42 is a rapidly growing, boutique management consulting firm that helps clients effectively create demand through customer-led growth strategies. We are passionate about helping our clients move beyond the rhetoric of marketing today, operating under a model that is based on strong discipline, purpose, and objectivity. Our expert team is comprised of senior professionals with vast industry experience, having successfully worked with major global brands in the financial services, professional services, technology, telecommunications, healthcare, and consumer goods and services sectors. For more information, please visit: www.cg42.com. And remember -- Don't Panic.

About Stephen Beck
Stephen Beck has eighteen years of management consulting experience, having worked with senior executive teams at numerous global companies. Most recently, he served as Chief Strategy Officer at Organic Inc., a leading digital agency, and prior to that, was the co-CEO in charge of the North American & Middle East businesses, as well as the global Chief Strategy Officer at FutureBrand, a leading global brand consultancy. Steve has also held leadership positions at both Marketing Corporation of America and Deloitte & Touche Management Consulting, where he focused primarily on the technology, telecommunications, financial services, professional services, and consumer electronics industries. His specialties include growth strategy, corporate and brand strategy, brand architecture and management, channel strategy, marketing strategy, new product development, scenario planning, and digital strategy.

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