SOURCE: Backchannelmedia, Inc.

September 07, 2005 10:52 ET

Former President of Cesari Direct Response and Executive Producer of George Foreman Grill Campaign to Run Backchannelmedia's Expanding DRTV Operations

Backchannelmedia Appoints Jane Schloth as Senior Vice President, Direct Response Advertising

BOSTON, MA -- (MARKET WIRE) -- September 7, 2005 -- Backchannelmedia appoints leading DR marketing and media executive Jane Schloth as Senior Vice President, Direct Response Advertising as it continues its dramatic growth as one of the most prominent direct response media management companies. Schloth will oversee Backchannelmedia's expanding DRTV operations, including campaign development, execution, media management, and retail distribution.

Schloth joins Backchannelmedia with a distinguished career in direct response television, having spearheaded the media management for hit campaigns including George Foreman Grill, which generated in excess of $200 million in sales. In addition, she has designed, produced and managed product launches and advertising for industry-leading clients including Microsoft, Clorox, Juiceman, Automatic Juicer, Ready Mop, and Sonicare. "I joined Backchannelmedia because I'm excited by their leading edge media management and business development technologies. I know the combination of Backchanelmedia's top-notch professionals and my 15 years of DRTV production and campaign management experience will create a powerful force in TV advertising," said Schloth.

In the newly formed position, Schloth will report directly to the company's President and CEO Michael Kokernak. "Jane Schloth is among the rare DRTV executives whose expertise covers the wide range from development and production to marketing and media. Her deep experience will greatly benefit Backchannelmedia clients as they launch their campaigns into the DR market. We are thrilled to have Jane take the helm of our DRTV operations," said Kokernak.

Direct response marketers wishing to get a free evaluation of their planned or current campaign can contact Jane directly at 617.728.3626 extension 120 or via

Most recently, Schloth was President and Executive Producer at Cesari Direct, a major DRTV and web-based marketing firm located in Seattle, WA. There, she created and managed full advertising campaigns from concept, strategy execution, and management for some of the largest Direct Response campaigns. Her broad experience also includes positions as Producer, Director of Marketing, and Director of Operations.

Established in March 2000 and located in the heart of Boston's historic Leather District, Backchannelmedia is the nation's only web-services enabled direct response media planning and buying company serving the home shopping, direct response television and software application development industries. The company has set a path to be the most visible media buying agency in the industry by focusing efforts on utilizing cutting-edge web technologies and integrating it within the DRTV industry. is the #1 company for Search Engine Saturation measured as "total pages indexed" against the Top 100 Advertising Agencies in the United States. As seen on Amazon's, is out-ranking the largest advertising agencies in the world with over 5,000 unique daily visitors and continues to grow everyday.

Backchannelmedia is known inside -- and beyond -- the direct marketing industry for its daily electronic newsletter DRTVConnected, which has more than 18,000 daily subscribers. Prepared in-house by Backchannelmedia, DRTVConnected includes carefully selected news from over 3,000 licensed content sources.

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