SOURCE: Globalpark, Inc.

Globalpark, Inc.

March 01, 2009 19:23 ET

Former SPSS Executive to Drive Globalpark's Worldwide Marketing Strategy

Globalpark, a Leader in Enterprise Feedback Management, Recruits Seasoned Marketing Executive

NEW YORK, NY--(Marketwire - March 1, 2009) - Globalpark, the world's leading supplier of online feedback, panel management and advisory community solutions, announced today the appointment of Kelly Anson to Vice President of Worldwide Marketing.

"Globalpark has an impressive client base and a reputation for not only attracting high-calibre clients, but developing long-term relationships with them," said Kelly. "I am excited to help spread the word about our Enterprise Feedback Suite, and how we can help organizations engage customers to drive revenues and gain insight to drive better business decisions."

Prior to joining Globalpark, Kelly was Director of Marketing at SPSS Inc. where she spent ten years expanding awareness and adoption of predictive analytics and enterprise feedback technologies, worldwide. She brings over 15 years of hands-on experience in marketing strategy, new product development and industry research within business technology and consulting companies that serve Fortune 1000 corporations and public sector organizations.

"We are excited to have Kelly join our team, based on her experience and deep knowledge of the marketplace. Globalpark has spent nearly a decade building a superior platform and we're excited to have Kelly on the team to communicate our value proposition across industries, applications and geographies," said Lorenz Graef, CEO of Globalpark AG.

The appointment of Kelly Anson follows on the heels of the Q4 2008 hiring of Dean Wilson, previously of Voxco and SPSS as well as Imogen Bosworth, formerly of Global Market Insight. For these and other announcements regarding the rapid expansion of Globalpark's North American efforts, please visit: http://www.globalpark.com/88-4-press.htm

About Globalpark:

Globalpark, headquartered near Cologne and with offices in London, New York and Vienna, is one of the leading international suppliers of online feedback software for market research, human resources, marketing and customer-relations management. More than 1,000 satisfied clients worldwide use Globalpark software. Over 350 of these clients are international groups, leading market research institutes and consulting firms. Globalpark's customers include renowned companies such as Continental, Daimler, Lufthansa, Deutsche Telekom, General Mills, the GfK Group, Siemens, Warner Music and Wrigley.

Please visit www.globalpark.com for more information on Globalpark.

Contact Information

  • Press Contact
    Kelly Anson
    Globalpark, Inc.
    130 William Street, 6th Floor
    New York, NY 10038
    Tel.: 888 299 9422 x.110
    E-Mail: Email Contact