October 11, 2011 09:00 ET

Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer

Digital Ad Sales Veteran Adds Experience and Leadership to adBrite's Executive Team to Drive Massive Publisher Adoption of Real-Time Pricing Technology

SAN FRANCISCO, CA--(Marketwire - Oct 11, 2011) - adBrite® (, the largest independent ad exchange, today announced that digital ad sales veteran Rick Cotton has joined the company as Chief Revenue Officer (CRO). Rick has nearly two decades of experience driving advertising sales with premium media brands such as Monster, CBS and Lycos. His focus at adBrite will be to drive the adoption of Real-Time Pricing™ (RTP), a publisher solution that automatically optimizes the floor price for every page view on a publisher property on the web.

A seasoned Internet executive, Rick comes with a proven track record in general management, sales, business development, and online marketing. At Monster, he led consumer advertising sales while simultaneously serving as general manager for, a division providing online services to help students pay for college. Other channels under his sales management umbrella included, Monster Communities and Prior to Monster, he was the general sales manager for CBS Radio.

"Rick has the experience of driving the digital ad sales strategy at one of the most recognized brands on the Internet. By adding him to our team, we have bolstered adBrite's position as the top independent ad exchange in the market," said Iggy Fanlo, CEO of adBrite. "Rick will play a key role in bringing adBrite's RTP technology to the market to unlock true audience value and drive publisher monetization levels to new heights."

For the past few years, the online advertising segment has grown through new technology and innovation for marketers and ad buyers. This has left publishers with a void where they are now relying on a new wave of monetization technology to lift revenue and yield. Rick is joining adBrite as it completes the development of RTP technology.

"adBrite understands the pain points of publishers and is rolling out high impact tools to meet their needs. Coming from an ad sales and publisher mindset, I am excited about adBrite's technology as it far exceeds what others are developing," said Rick Cotton, CRO. "The potential for RTP is immense and it is poised to cause disruption in how online advertising is bought and sold. I am eager to leverage my experience with the adBrite team as we roll out RTP to the market."

adBrite's advanced algorithms drive its Real-Time Pricing solution, which empowers publishers to calculate optimal floor prices using rich data sets from a variety of categories, such as advertiser type, audience segment, geo- and demographic information, time-of-day and more. Real-Time Pricing will be available for wide adoption this year.

About adBrite
adBrite is the largest independent advertising exchange, reaching 300 million global unique visitors every month, including more than 150 million in the U.S. With site-level transparency and an open platform for data providers and real-time bidders to plug into, adBrite maximizes selection and control for advertisers and publishers. Its services include adBrite Intelligence™, which provides superior real-time campaign reporting and analysis, and Audience Manager™, which leverages first- and third-party data for advanced targeting capabilities. For more information, visit

adBrite, the adBrite logo, Real-Time Pricing, Audience Manager and adBrite Intelligence are trademarks or registered trademarks of AdBrite, Inc. in the United States and other countries.

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