SAN FRANCISCO, CA--(Marketwired - May 5, 2014) - Former SVP of Sales Productivity at Salesforce.com, Elay Cohen, today announced the release of SALESHOOD: How Winning Sales Managers Inspire Sales Teams to Succeed. SalesHood is the first book that addresses the broken, one-size-fits all sales productivity model with a new collaborative framework that is relevant and immediately usable. Based on Elay's eight years of sales leadership at Salesforce.com that played a large part in accelerating the company's growth to a $3 billion-plus enterprise, SalesHood is the playbook for sales managers -- empowering them to think like CEOs and act like entrepreneurs.
In SalesHood, Cohen shares how sales managers can build an inspired, engaged team -- equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.
"After working with thousands of organizations, it became clear to me that one key player was best positioned to accelerate growth in companies: the first-line sales manager," said Elay Cohen, author, SalesHood. "This book centers on empowering sales leaders through a community of peers and shared experiences -- ultimately enabling sales managers to lead their own sales programs as entrepreneurs would."
Praise for SalesHood
"SalesHood is excellent. It's the new sales bible."
--Jim Steele, Chief Customer Officer, salesforce.com
"SalesHood is the best sales management book I have ever read. There are so many inspirational sales management ideas and actions you can put to work immediately."
--Brent Chudoba, VP, GM of SurveyMonkey Audience
"SalesHood is a great blueprint on how to be a successful sales manager."
--Jeff Honeycomb, President, Netsuite
"A relevant & compelling read for start-ups & founding CEOs looking to develop successful sales strategies."
--Mark Cranney, Partner, Andreessen Horowitz
"The use of SalesHood in our curriculum enriches our students' understanding of today's challenging professional selling process."
--Daniel P. Strunk, managing director, center for sales Leadership, college of commerce, dePaul University
"The sales management and productivity insights in SalesHood will help CMOs improve the alignment between marketing and sales."
--Corinne Sklar, chief marketing officer, Bluewolf
About the Author
Elay Cohen is the author of SalesHood:How Winning Sales Managers Inspire Sales Teams to Succeed and the cofounder of SalesHood a "software as a service" platform and community for sales professionals. Elay is the former Senior Vice President of Sales Productivity at salesforce.com. Recognized as the company's "2011 Top Executive", he ran the teams that executed sales training, onboarding and deal support for thousands of salespeople. He also created the Partner Relationship Management category. He lives with his family in San Francisco.
About the Book
SalesHood:How Winning Sales Managers Inspire Sales Teams to Succeed
By Elay Cohen
Greenleaf Book Press
Publication date: April 2014
$20.95; 216 pages