SOURCE: ClickSquared

June 24, 2008 09:00 ET

Former Unica & Epsilon Executive Richard Hale Joins ClickSquared to Direct Key Growth Markets Including CPG, Retail and Consumer eServices

WALTHAM, MA--(Marketwire - June 24, 2008) - Continuing to add depth to its areas of strong vertical market expertise, leading interactive relationship marketing firm ClickSquared, Inc., today announced the appointment of former Unica executive Richard Hale to general manager. In this position, Hale will work directly with several of ClickSquared's high growth vertical market teams to define and expand marketing service offerings for clients.

"With decades of experience in leading teams to deliver database marketing services, Dick's history of managing large teams, multiple clients and complex solutions in various verticals will help drive client success and growth as we move forward," said Wayne Townsend, COO, of ClickSquared. "He will be a wonderful addition to our team, continuing to drive customizable vertical solutions for clients, which has been a strong differentiator for us in the marketplace."

Prior to joining ClickSquared, Hale spent seven years at Unica, Corp., a global provider of enterprise marketing management (EMM) software and services, where he was vice president of services. While there, Hale built and led the services function during seven years of high growth, significant global and product expansion, and three acquisitions. Hale was responsible for increasing services revenue from less than $1 million to $16 million as the company grew from $4 million to $100 million in revenue.

Prior to that, Hale spent 20 years at Epsilon, a leading provider of information-driven marketing technology solutions for Fortune 500 companies. As vice president of consulting services at Epsilon, he provided strategic and technical services across multiple vertical markets and worked with clients to deliver services that produced ROI in world-class information-based marketing environments.

ClickSquared raises interactive relationship marketing to the next level through its best-in-class, multi-channel marketing solutions and services that help companies in the banking and financial services, cable and telecommunications, consumer packaged goods, retail, and travel and hospitality industries engage, engage and retain customers. As the only relationship marketing firm offering industry-specific, proven solutions, powered by an on-demand, single, multi-channel database platform, ClickSquared provides marketers with the speed, flexibility and efficiency to create up-to-the-minute, accurate and relevant customer communications.

About ClickSquared, Inc.

ClickSquared is the premier interactive relationship marketing provider of intelligent, multi-channel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels. Leveraging a team of marketing and technology experts and an on-demand marketing platform, ClickSquared develops and executes accountable acquisition, growth and loyalty programs to help build some of the world's best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hawaii Visitors and Convention Bureau,, Hyatt, Montage Resorts, Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank, Thornburg Mortgage, Tuesday Morning and US Bank. For more information on ClickSquared visit the company's web site at

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