SOURCE: Adroit Digital

Adroit Digital

October 14, 2014 09:00 ET

Former Yahoo!, Criteo Executive Joins Adroit Digital as President

Jacob Ross Says Data and Digital Media Provider Uniquely Positioned to Help Marketers Take Control of Their User Data at Scale

NEW YORK, NY--(Marketwired - Oct 14, 2014) - Adroit Digital, a company that uses shared data to help marketers enhance brand engagement, attract new customers and deepen loyalty, today announced the appointment of Jacob Ross as the organization's President.

Ross brings with him deep expertise and a successful track record in digital marketing, and comes to Adroit Digital from Metamarkets, the leading analytics platform for programmatic advertising, where he was Chief Revenue Officer. Prior to Metamarkets, Ross was the Managing Director of Criteo, North America, where he was responsible for the growth of the business in the United States and Canada. Ross's oversight included sales, account management, operations and marketing. While there, he grew the team to more than 100 people across four offices, servicing more than 400 top retail and travel advertisers.

Michael Lamb, Chief Commercial Officer of parent company MediaMath, said, "Jacob is a great talent and a true innovator. His leadership experience at multiple stages in the development of programmatic marketing makes him uniquely suited to lead Adroit Digital in this next stage of growth. We're pleased and proud to welcome him to the team and look forward to great things from Adroit in the coming years."

Prior to Criteo, Ross was Vice President of Advertising Platforms at Demand Media, a top 25 comScore publisher, where he was responsible for rolling out a monetization framework for the company's 60 owned sites, including an industry-first audience platform to leverage search intent data. Before joining Demand Media, Ross held leadership positions at Right Media (now Yahoo!) to help agencies and publishers understand and use the then new advertising exchange.

"The digital marketing space is exploding," said Ross. "There's a new wave of urgent marketer needs around how to effectively address their customers and potential customers in a way that keeps control in their hands. Marketers need that control, and have leveraged Adroit as a trusted partner to help them achieve outstanding results. I'm excited to join a world-class team with a powerful underlying technology and a proprietary commerce-centric data asset as Adroit Digital embarks on the next phase of its growth."

For information about Adroit Digital, visit www.adroitdigital.com.

About Adroit Digital
Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with modern marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.

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