SOURCE: Gigya

Gigya

January 07, 2016 12:00 ET

Formula E Teams Up With Gigya to Drive Fan Engagement

Federation Internationale de l'Automobile (FIA) Sanctioned Racing Series Chooses Gigya to Manage Customer Identities, Personalise User Experiences and Engage Fans

MOUNTAIN VIEW, CA and LONDON, UNITED KINGDOM--(Marketwired - January 07, 2016) - Formula E, the world's first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications.

As a ground-breaking racing series in its second season, Formula E aims to develop a framework that allows the organisation to truly understand its fan base from the very beginning. From dedicated motorsports fans who attend several races every season, to technology enthusiasts interested in sustainability and the future of electric vehicles, Formula E plans to learn more about its users in order to individualise their respective experiences.

Using Gigya's fully-customisable Registration-as-a-Service (RaaS) and Social Login products on its web properties and mobile applications, Formula E will allow site visitors to self-identify to engage with the brand, gain access to exclusive content and interact with the larger Formula E community. All customer data acquired from registrations, logins and on-site activities will be consolidated in Gigya's Profile Management identity repository, enabling Formula E to achieve a single customer view while maintaining privacy compliance.

In order to personalise customer experiences, Formula E plans to bidirectionally sync data from Profile Management with its existing marketing tools, such as email automation platforms and content management systems, via direct integrations found in Gigya's IDX Marketplace.

"As an organisation, our goal is to be the most forward-thinking digital innovators within any global sporting series," said Tom Halls, Head of Digital at Formula E. "Effectively leveraging customer identity data is integral to our strategy, and we look forward to creating memorable and engaging experiences for our fans with Gigya's platform."

"With its emphasis on electric vehicle R&D and clean energy, Formula E is already one of the most cutting-edge sports in the world," said Richard Lack, Gigya's EMEA Director of Sales. "We're excited to partner with Formula E to bring that same level of innovation into the brand's digital world, putting customer identity at the core of fan acquisition, engagement and retention."

About FIA Formula E Championship

Formula E is a ground-breaking FIA championship and the world's first fully-electric racing series. It represents a vision for the future of the motor industry, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. The first season began in Beijing in September 2014 and completed in London in June 2015, racing in 10 major cities (11 races) around the world. The championship sees nine teams, each with two drivers, going head-to-head to create a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Season two got underway in October in Beijing with the series becoming an 'open championship' allowing approved manufacturers to develop new powertrain solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on improving battery technology.

For more information on Formula E visit www.fiaformulae.com

About FIA & Michelin -- Today's partners for tomorrow's mobility

As well as being the official Formula E tire supplier, Michelin is an official partner, at the international level, of the FIA Action for Road Safety campaign. The programme is designed to support the Decade of Action for Road Safety initiated by the UN, the aim of which is to save five million lives over the next 10 years. This programme is set up to educate and advocate for safer roads, vehicles and behaviours around the globe.

About Gigya

Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.

Gigya's platform, which includes products such as Registration-as-a-Service (RaaS)​, Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world's leading businesses such as FOX, Forbes and ASOS rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.

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