SOURCE: Bunchball


January 21, 2015 09:00 ET

Forrester Research and Bunchball to Host Webinar on Using Gamification to Boost Sales Results

REDWOOD CITY, CA--(Marketwired - Jan 21, 2015) - Bunchball, the pioneer and market leader in gamification, will be hosting a webinar titled, "Why Your Salespeople Disappoint Executive Buyers -- and What To Do About It," on Thursday, January 22 at 3:30 EST. Rajat Paharia, Bunchball's Founder and Chief Product Officer, will team up with Mark Lindwall, a Senior Analyst Serving Sales Enablement Professionals at Forrester Research, to discuss the ever-changing buying landscape and how gamification is being used to better train and motivate sales teams.

In today's enterprise marketplace, sales behaviors are too often misaligned with what buyers want. Gamification has proven to motivate new internal behaviors that match companies' business goals and appeal to buyers' interests. Bunchball's data-driven motivation works to improve sales effectiveness, and this webinar will offer case studies from the field.

Highlights of the webinar include:

  • The current state of enterprise buying and selling
  • How executive buyers perceive salespeople they meet
  • What behaviors executive decision makers really want from your salespeople
  • How to change your sales strategy to support better buyer engagement
  • How gamification can motivate engagement and improve results in your sales force

Webinar Details:
: Mark Lindwall, Senior Analyst Sales Enablement Professional, Forrester Research and Rajat Paharia, Founder and Chief Product Officer, Bunchball
What: "Why Your Salespeople Disappoint Executive Buyers -- and What To Do About It"
When: Thursday, January 22, 2015; 3:30 p.m. EST (12:30 p.m. PST) (Duration: 60 minutes)

Sign up to attend:

About Mark Lindwall, Senior Analyst Serving Sales Enablement Professionals, Forrester Research
Mark serves Sales Enablement Professionals and is a subject matter expert in sales management and sales force development. He provides insights on new methods and tools for hiring, onboarding, training, deploying, coaching, and managing B2B sales teams that align sellers with buyers to drive revenue growth. Mark has extensive experience in sales, sales leadership, strategic and tactical sales processes, account management, and strategic planning and execution.

About Rajat Paharia, Founder & Chief Product Officer, Bunchball
Rajat is widely recognized as a leader in gamification and wrote the New York Times best seller, Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification. He'll explain how incorporating game mechanics into your workplace environment can drive employee development, enhance employee engagement and significantly improve the customer experience. Before founding Bunchball, Rajat built a technology design career at world-renowned design firm IDEO, Philips Consumer Electronics and IBM Research. Rajat earned a master's degree in Computer Science (with a focus on Human Interaction) from Stanford University, and a bachelor's degree from the University of California Berkeley.

Forrester Research:
Forrester Research (NASDAQ: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in technology management, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit

Bunchball is the market leader and visionary in gamification for the enterprise. Bunchball drives business results through gamification with its cloud-based platform that motivates and engages employees, customers and partners. Our world-class customer roster includes over 300 enterprise and Fortune 2000 companies, including Adobe, Cisco, HP, T-Mobile and VMware. Bunchball is strategically aligned with industry-leading partners, including BMC Software, Jive, IBM, NICE Systems and, to deliver gamification solutions to enterprises globally. Based in Redwood City, California, Bunchball's investors include Parallax Capital Fund, Granite Ventures, Northport Investments and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.