SOURCE: eStara

February 27, 2007 09:00 ET

Forrester Research and eStara Host Free Webinar on Best Practices for Deploying Click to Call and Click to Chat

Industry Experts Brad Strothkamp and John Federman to Investigate Multi-Channel Strategies That Boost Online Conversion Rates

RESTON, VA -- (MARKET WIRE) -- February 27, 2007 --


Who: Brad Strothkamp, senior analyst, Forrester Research and John Federman, CEO, eStara

What: Because financial services transactions are increasingly valuable and complex, online buyers are demanding sophisticated support and faster response to inquiries before completing a purchase, or an application. Those tasked with building better financial services sales sites are seeking flexible and scalable solutions to increase sales conversions, reduce website abandonment and improve the customer experience.

Multi-channel solutions are effective ways for companies to reach Web consumers. Forrester analysts believe that click to call is an "effective way to reach out to Web site visitors and engage them in a conversation. Retailers are starting to use this technology within shopping carts. Financial services firms are also joining the fray... eStara is a leader in click-to-call." ("Ten Ways to Build a Better Financial Services Sales Site," Forrester Research, Inc., November 2006).

Join Brad Strothkamp, Senior Analyst at Forrester Research, and John Federman, CEO of eStara, as they discuss best practices for deploying proactive Click to Call and Click to Chat solutions.

When: Wednesday, March 7, 2007
      1:00 p.m. - 2:00 p.m. EST
Where: Online -- To register, please visit: https://www.gotomeeting.com/register/490210179

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and SuperPages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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