SOURCE: Fortune Market Media, Inc.

January 30, 2008 09:30 ET

Fortune Market Media, a Diversified Media and Communications Company Announces Content Partnership With The Sportsman's Daily

Premier Multimedia Providers of Sports News Humor, Sportsman's Daily to Deliver Radio Show, Web Content and Animated Features Through Fortune Market's Media Channels

LOS ANGELES, CA--(Marketwire - January 30, 2008) - Fortune Market Media, Inc. a diversified media and communications company publicly traded on the NASDAQ Pink Sheets (PINKSHEETS: FTMM) today announces content partnership with The Sportsman's Daily, Inc. (TSD), a multimedia purveyor of hard-hitting sports news parody, TSD's media properties include a news-style website, a popular blog called the Scrum, a one-hour radio show ("Jockstraps"), an animated series ("SmartAlecks"), and original short-form videos available online.

Fortune Market Media (FTMM) will leverage TSD's content to target sports-oriented audiences between the ages 25-54 in major media markets nationwide. Select content from the TSD website will be made available over the sports section of Fortune Market Media's website; it will also be sent to key segments of FTMM's database containing over five million names. Fortune Market Media also plans on airing "Jockstraps" (hosted and produced by nationally known host Tom Alexander), the nation's only pure sports parody radio show, in several important markets: Los Angeles (over 97.1 KLSX Free FM, the #1 FM talk show station in LA and part of the CBS network) and San Diego ("Jockstraps" is currently heard across South Florida and over XM satellite). FTMM will also deliver "SmartAlecks," an original animated series, to subscribers and via a soon-to-be released multi-media web platform.

"Fortune Market Media is an ideal content partner, providing Sportsman's Daily with a full spectrum of delivery channels," said TSD co-founder Charles Epstein. "Just as important, they immediately understood our business model -- establishing a brand, ala "The Daily Show" or the Onion, that becomes synonymous with quality sports humor. FTMM will allow us to expand our reach quickly and effectively, accelerating market penetration and branding, which will ultimately enable us to introduce other branded 'product lines' (from book publishing to merchandising). We look forward to a long, mutually beneficial relationship."

"As the expression goes, content is king. Fortune Market Media's success is and will continue to be largely determined by the quality and variety of our content, which is why we are so careful in choosing our partners," said Ryan Tomlinson, Executive VP/ Director of Media. "The entire FTMM team was highly impressed not only by the quality, but also the scope and sheer volume of content generated by The Sportsman's Daily and their various media divisions. We also recognized just how big an untapped market there is for genuinely funny, perceptive, and timely sports humor. It's a great fit with tremendous upside -- we see us growing together over the next several years and teaming to make TSD the de facto standard for sports humor to millions of fans nationwide."

Continuing a relationship that began in October 2007, TSD will provide innovative, satirical sports content to's SPIN page, where fans go for alternative "takes" on sports.

About The Sportsman's Daily

Some news outlets ask why. We ask why not. Some ask what. We ask what if. The Sportsman's Daily is where sports gets real. Properties include, "Jockstraps" Radio, the Scrum (TSD's blog), "SmartAlecks" (an animated series), and original short-form videos.

Unlike other providers of sports-related content (satiric and otherwise), TSD is exclusively focused on sports news. TSD was conceived and developed by Tom Alexander, a nationally known radio personality, humorist, and composer and Charles Epstein, a writer, editor and publisher.

About Fortune Market Media, Inc.

Fortune Market Media, Inc. (FTMM) is a diversified media and communications company providing businesses with a variety of financial-, consumer- and investor-related communications services. Fortune Market creates awareness among investors, consumers and potential partners through its multi-channel streams of media. More information is available at

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