Fortune Valley Resources Inc.
TSX VENTURE : FVX

Fortune Valley Resources Inc.

September 17, 2007 14:54 ET

Fortune Valley Resources Engage CHF Investor Relations

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 17, 2007) - Fortune Valley Resources Inc. ("Fortune Valley") (TSX VENTURE:FVX) today announced that, subject to TSX Venture Exchange approval, the Company will retain CHF Investor Relations (Cavalcanti Hume Funfer Inc.) ("CHF") of Toronto and Calgary, as the Company's investor relations advisor. CHF is a leading Canadian IR firm for mineral resources and will provide investor relations support to Fortune Valley under this engagement for an initial 12-month period.

Michael Gingles, President and CEO of Fortune Valley, commented, "We are pleased to have CHF with its proven track record of success as our investor relations representative. They will provide us with their seasoned guidance and expertise as we develop our comprehensive IR program to ensure our value-adding strategies and results are disseminated to the markets."

Fortune Valley Resources Inc. is a Canadian mining exploration company focused on creating shareholder wealth through the acquisition, exploration and development of high quality gold and silver projects in Chile and Argentina. The Company has assembled a highly experienced Board of Directors and management team with proven technical and commercial successes at some of the major gold mines and projects in North and South America. Fortune Valley's principal asset is the Incahuasi project, located in Region III in northern Chile.

In consideration for CHF's IR services, the Company has agreed to pay CHF a monthly fee of $6,000 and to reimburse CHF for all reasonable expenses incurred in connection with the fulfillment of its obligations under the engagement. In addition, the Company has agreed to grant CHF an incentive stock option to acquire 300,000 common shares of the Company at an exercise price of $0.75 per share for a term of five years, subject to the Company's vesting policies. Cancellation by either party requires three months notice, subject to the 12-month minimum.

One of CHF's directors currently holds 10,000 common shares and 5,000 common share purchase warrants which were purchased in the initial public offering which closed on July 27, 2007. Other than the foregoing, none of CHF and its directors or officers holds any securities of the Company or has any interest, direct or indirect, in the Company. None of CHF and its principal shareholders, directors and officers is an associate or affiliate of the Company, or is a director or officer of the Company.

About CHF Investor Relations

CHF Investor Relations is a proactive, results-driven firm that offers premium IR service to an international portfolio of client companies operating in a broad range of industries including mining exploration and development, mineral producers, oil and gas, high-tech, communications, and special situations. CHF provides comprehensive IR representation to the Canadian audience through their offices in Toronto and Calgary. CHF is a consulting company incorporated in the province of Ontario with business offices located at 90 Adelaide St. West, 6th Floor, Toronto, Ontario, M5H 3V9, and 900 - 6th Avenue SW, Suite 501, Calgary, Alberta, T2P 3K2. For more information, please visit their website at www.chfir.com.

Cautionary Language and Forward Looking Statements

This press release may contain "forward-looking statements", which are subject to various risks and uncertainties that could cause actual results and future events to differ materially from those expressed or implied by such statements. Investors are cautioned that such statements are not guarantees of future performance and results. Risks and uncertainties about the Company's business are more fully discussed in the Company's disclosure documents filed from time to time with the Canadian securities authorities.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the contents of this News Release.

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