SOURCE: Aberdeen Group

March 05, 2008 12:15 ET

Forward-Thinking Organizations Are Supporting Their Remote Workforce at Optimal Level of Performance, Cost, and Security

Best-in-Class Organizations Are 91% More Likely to Improve Employee Productivity at the Branch Compared to Their Peers

BOSTON, MA--(Marketwire - March 5, 2008) - "The Roadmap to the Next Generation Branch Office Networks," a new benchmark report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that, as compared to industry Laggards, Best-in-Class organizations are eight times more likely to improve their ability to resolve issues with network performance before end-users are impacted. Aberdeen's research also reveals that organizations are on average spending $2.4 million annually on enterprise applications and are allocating 10.4% of their total IT budgets to improving performance of their branch office networks.

"Organizations should follow the roadmap created by Best-in-Class organizations, which includes developing robust capabilities for visibility into network and application performance, coupled with solutions for optimizing and accelerating network traffic and remote management of branch office networks. However, the roadmap does not start or end with developing these capabilities or deploying technology tools. It is important for organizations to continuously educate themselves about the benefits associated with these capabilities as well as the advantages of implementing them as a part of an enterprise-wide initiative. This ensures that projects for branch office network optimization will receive the attention they deserve on corporate agendas," said Bojan Simic, Research Analyst at Aberdeen.

Seventy-nine percent of Best-in-Class organizations reported that performance of business critical applications at the branch is on the same level or better as compared to central network locations. Aberdeen's research also found that Best-in-Class organizations are twice as likely to experience cost savings from reduced enterprise infrastructure as compared to Laggards.

The report shows that that the top challenges of branch office networking for Industry Average and Laggard organizations can be summarized as: lack of appropriate technology tools, lack of education, and the lack of executive awareness about the significance of optimizing branch office networks. The report provides insights into Best-in-Class strategies and capabilities and recommends nine steps that end-user organizations should take to achieve Best-in-Class performance.

This report examines how organizations are deploying technology solutions for network visibility, WAN optimization, application acceleration and remote management of branch office networks to improve employee productivity, optimize networking costs, insure business continuity, and protect corporate data.

A complimentary copy of this report is made available due in part to the following underwriters: iTrinegy, Tredent Data Systems, and Uplogix. To obtain a complimentary copy of the report, visit:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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