The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

October 14, 2010 07:00 ET

The Forzani Group Ltd.: Legendary Sherpas and Everest Summiteers to Make Rare Appearance and Signing

CALGARY, ALBERTA--(Marketwire - Oct. 14, 2010) - Atmosphere, a corporate and franchise banner of The Forzani Group, Ltd. (TSX:FGL), Canada's largest retailer of sporting goods, announces a rare in-store appearance and autograph signing to celebrate the life and accomplishments of Sir Edmund Hillary, the first man to summit Everest with his Sherpa climbing partner Tenzing Norgay.

Every customer who visits Calgary's downtown Atmosphere store on Friday, October 22nd between 12:00 p.m. and 1:00 p.m can receive an autographed postcard of their favourite mountaineer. The store is located in downtown Calgary at 817 - 10th Ave. SW.

Special guests of this autograph signing include:

Apa Sherpa   World record holder and eighteen-time Everest Summiteer
Ang Dorje Sherpa   Legendary twelve-time Everest Summiteer
Mingma Tenji Sherpa   Everest Summiteer
Laurie Skreslet   1st Canadian to summit Everest
Byron Smith
Everest Summiteer, Seven Summits, Chairman & M.C. for The Sir Edmund Hillary Foundation Gala

This special appearance is in support of the fifth annual Sir Edmund Hillary Foundation Gala Dinner & Auction, presented by Atmosphere. Funds raised will continue to support the enduring legacy Sir Edmund Hillary left behind. His indomitable spirit lives on through this foundation, whose mission is to assist the Sherpa people of Nepal by financially supporting their health care through the Kunde Hospital, education through the building of schools and environmental projects including reforestation.

The term 'Sherpa' refers to an ethnic group from the most mountainous region of Nepal, and also refers to local people who are employed as guides for mountaineering expeditions in the Himalayas, particularly Mt. Everest. Sherpas are highly regarded as elite mountaineers and experts in their local terrain; as well they bestow good physical endurance and resilience to high altitude conditions.

"It is a great honour for us to support The Sir Edmund Hillary Foundation in making a difference in the lives of the people of Nepal. The Nepalese people have opened their country to countless mountaineers of all skill levels, helping them attempt to meet their life's goal of summiting the world's tallest mountain," says Bob Sartor, CEO of The Forzani Group, Ltd. "We're excited to continue this trek together with our customers, our associates, and the Sherpas and mountaineers of Mount Everest."

For more information on the Sir Edmund Hillary Foundation, please visit 

About The Forzani Group Ltd.

The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Atmosphere, Tech Shop, Nevada Bob's Golf, Hockey Experts, The Fitness Source, and S3. The Forzani Group Ltd. also has websites for several of its corporate and franchise banners which can be accessed through its main website at

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