SOURCE: Foundations Resource Group

March 21, 2007 13:09 ET

Foundations Resource Group Teams With NABC, Coaches vs. Cancer to Expand Fundraising Efforts

Suits and Sneakers Program Aims to Raise an Additional $2 Million

ST. LOUIS, MO -- (MARKET WIRE) -- March 21, 2007 -- The National Association of Basketball Coaches (NABC) has selected Foundations Resource Group (FRG) as its partner to further enhance fundraising for the Coaches vs. Cancer program, started by former Missouri head coach Norm Stewart, a colon cancer survivor, and adopted by the NABC and American Cancer Society (ACS) in 1993. FRG, with expertise in charitable foundations and fundraising, will begin by introducing a new, tiered Suits and Sneakers program at the NABC convention March 29-31 in Atlanta.

Said Jim Satalin, American Cancer Society National Director for Coaches vs. Cancer, "With Foundations Resource Group managing our new fundraising program for the Suits and Sneakers event started in 2004, we're hopeful that we can raise an additional $2 million each year for cancer research."

"While we have raised over $30 million for the American Cancer Society, I'm pleased that so many of my colleagues simply aren't satisfied," said Stewart who retired from the University of Missouri in 1999 after a stellar 731-375 career record that included missing 14 games during the 1989-1990 season as he battled colon cancer. "I believe FRG has developed the right vehicle to help us raise additional money, not just awareness, and win the battle against cancer."

Held the second weekend in February each year, Suits and Sneakers is a national event designed to raise awareness about Coaches vs. Cancer. Coaches and coaching staff are encouraged to wear sneakers with their suits during games played that weekend. The program has been successful in reminding college basketball audiences about the many ways people can reduce their risk of cancer by following the American Cancer Society's recommended prevention and screening guidelines.

FRG's turnkey program allows coaches and schools to purchase Suits and Sneakers fundraising kits -- including Coaches vs. Cancer and school-branded T-shirts, autographed basketballs, and mini basketballs -- to accelerate charitable giving. "It's a simple and more inclusive program that also provides a revenue-generating element that was lacking," Satalin said.

"We believe that to whom much is given, much is required," said FRG President Scott Sloyer, who has 25 years of experience refereeing NCAA basketball. "College coaches are in a unique position to influence a variety of audiences, including players, fans, and alumni. The new Suits and Sneakers program allows coaches and schools from NCAA, NAIA, and junior colleges to help make a difference."

FRG, with expertise in charitable foundations, fundraising, and events, has identified a unique niche in charitable foundation development at the college sports level. By partnering with collegiate basketball and football coaches, FRG's business mission is to help coaches establish strategic, impactful, and decidedly personal charitable foundations that make a difference in their communities.

For more information, please visit www.foundationsresourcegroup.com or e-mail Scott Sloyer at scottsloyer@foundationsresourcegroup.com.

Contact Information