SOURCE: Healthcare Global

Healthcare Global

February 21, 2012 13:17 ET

Founder of evential Cheryl Clarke Gives Your Pharma Launch the Creative Edge in February's Edition of Healthcare Global

NORWICH, UNITED KINGDOM--(Marketwire - Feb 21, 2012) - With increasing restrictions and levels of healthcare compliance which have to be met when marketing products to the pharmaceutical industry, organisations are left to come up with more inventive, creative and engaging events if they want to promote new innovations to the market.

These events have to meet with all necessary guidelines and also reiterate the key messages of the products on offer, ensuring that the benefits to the end user are retained. As the founder and Director of evential, an events-based business which specialises in the pharmaceutical sector, Cheryl Clarke explains to the Healthcare Global readers how this can be achieved with good technical innovations and a creative imagination.

She says: "We work with some of the largest pharmaceutical companies in the world and although it goes without saying that we are thrilled to be in a position to engage with these brands, it also throws up a number of challenges -- how do you make each event different? What will make this particular launch stand out from the crowd? How will we meet with the clients brief yet still conform to compliance? How do we engage the audience?"

To read this article in full, visit or read the March issue Healthcare Global digital magazine.

About Healthcare Global

Healthcare Global is a pioneering digital media site for Healthcare professionals and executives responsible for all aspects of managing this environment. Healthcare Global covers solutions that enable global healthcare executives to improve the way they manage their operations. Healthcare Global is the industry-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Healthcare Global is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit

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