SOURCE: Responsys


September 06, 2012 08:00 ET

Founder of Personify and Former Executive Join Responsys Product Leadership Team

New Senior Hires Strengthen Cross-Channel Marketing Product Innovation and Market Leadership

SAN BRUNO, CA--(Marketwire - Sep 6, 2012) - Responsys, Inc. (NASDAQ: MKTG), a leading provider of email and cross-channel marketing solutions, today announced the appointment of Steve Krause as Senior Vice President of Product Management and Kyle Christensen as Vice President of Product Marketing. These newest additions to the Responsys product and marketing leadership team bring the track record and deep industry expertise needed to further the company's industry-changing product innovation and market leadership in the cross-channel marketing software category.

"Responsys is transforming how companies engage with their customers and prospects across the key interactive channels," said Dan Springer, Chairman and CEO of Responsys. "With Steve's product leadership and SaaS marketing application experience and Kyle's tenure developing strategy and product positioning in the enterprise software category, we're even better positioned to continue delivering real value and innovation for marketing organizations looking to maximize their increasingly digital customer relationships." 

Krause brings over fifteen years of executive level experience in product management and design to Responsys. He was Co-Founder and CTO of Personify, a pioneering Internet marketing analytics and personalization company. Later, he was Co-Founder and CEO of ExactChoice, which developed Web-based applications for complex product-data analytics and merchandising on the Web and was acquired by CNET in 2004. At CNET, he co-founded and led the Intelligent Cross-Sell group, which had four of the top ten Internet Retailer 500 sites among its customers. Krause reports to Antonio Casacuberta, Chief Product Officer at Responsys.

"Responsys has always been seen as the gold standard platform for progressive interactive marketers and I am thrilled to join its talented team," said Krause. "I look forward to advancing the Responsys Interact Suite's role as the industry's defining solution for relationship-based marketing across the digital channels of email, mobile, social, display and the Web."

Christensen will be responsible for driving product marketing strategy and positioning for the Responsys Interact Suite and Services. Most recently, Christensen was the Senior Director of Product Marketing and Management at Zuora, where he led all product marketing and management responsibilities for its flagship Z-Billing and Z-Payments applications. Prior to Zuora, Christensen launched and ran product marketing for several product lines, including the Service Cloud and Christensen reports to Scott Olrich, Chief Marketing and Sales Officer at Responsys.

"Responsys has established itself as the leading player in cross-channel marketing software and has built a 'who's who' list of customers," said Christensen. "There are some great similarities in what Responsys is doing for B2C marketing to what I have seen in other fast-growing markets and I'm excited to help drive a similar growth path for Responsys."

About Responsys
Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today--email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines and UnitedHealthcare. For more information about Responsys, visit

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    Heather MacKinnon
    Responsys, Inc.
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