Leger Marketing

Leger Marketing

July 13, 2005 04:30 ET

Four-in-Ten (39%) in GTA know an Alcoholic, & 17% know Drunk Driver

New Leger-Toronto Life Magazine Poll of GTA Residents on Alcohol Consumption Patterns and Effects Attention: Assignment Editor, Food/Beverage Editor, Health/Medical Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - July 13, 2005) - For Leger Marketing's monthly back-page poll for Toronto Life Magazine, residents of the Greater Toronto Area (GTA) were surveyed about their alcohol consumption patterns, as well as the proximity of alcoholism and drunk driving to their lives. Although 64% of GTA residents drink at least one alcohol beverage per week, the volume results tell an overall story of moderation. Amongst the main characters, wine (43%) is the most popular drink, followed closely by beer (35%) - but brew leads on volume. Liquor/spirits (26%) and coolers (14%) are less popular. Notably, a regional analysis reveals that wine is the most popular alcohol beverage in the GTA (43%) and the East (46%), whereas beer leads in Hamilton-Niagara (40%) and the Southwest (37%) - and beer, wine, and spirits are equally popular among residents of the North.

Examing the effects of alcohol on the lives of GTA residents, four-in-ten (39%) indicate that they know someone who is an alcoholic or has a serious problem with alcohol - and this proximity to problem drinkers is much more prevalent in the suburbs (45%) than the Megacity (33%). Additionally, two-in-ten (17%) GTA residents know someone who has driven a vehicle in the past year while drunk or impaired by alcohol. /For further information: Full, detailed release available on our website: www.legermarketing.com/ IN: FOOD, HEALTH, POLITICS, RETAIL, SOCIAL

Contact Information

  • Craig Worden, Associate Vice President, Public Affairs, Leger Marketing
    Primary Phone: 416-815-0330 ext. 105
    E-mail: cworden@legermarketing.com