SOURCE: Rudy Nutrition, Inc.

July 07, 2008 10:07 ET

Four-Time Super Bowl Champion and Former San Francisco 49ers Pro-Bowler Jesse Sapolu Joins Rudy Beverage Team

LAS VEGAS, NV--(Marketwire - July 7, 2008) - Rudy Nutrition, Inc. (PINKSHEETS: RUNU) is pleased to announce that four-time Super Bowl Champion and former San Francisco 49ers Pro-Bowl offensive lineman Jesse Sapolu has joined the Rudy Beverage team as a celebrity endorser.

Known as a true gentleman and a NFL ironman of his time, Jesse Sapolu's inspiring story truly exemplifies the Rudy Beverage "Dream Big. Never Quit." philosophy. Banned from playing sports by his doctors at a young age, Jesse persisted to chase his dream and eventually became a professional football player for the San Francisco 49ers. Jesse has been quoted saying, "When I played, the biggest thing we had was the belief inside our heads that we would be able to overcome anything." His success in pursuing his dream and excelling in his sport earned him four Super Bowl rings, several Pro Bowl invitations, and 12 division titles while playing 15 seasons for the 49ers. He currently serves as their Alumni Coordinator.

Jesse's football career was not without additional challenges. In late 1996, Jesse's heart condition worsened and his doctors recommended that Jesse choose one of two options: undergo a relatively new surgery called the Ross procedure or retire. Not being the type to ever quit, Jesse chose to have the procedure. The very next fall, Jesse hit the field with the 49ers once again to become the first player in NFL history to not only undergo open-heart surgery, but to return from such a procedure and play successfully.

Executive Vice-President of Sales Ron Scharf commented: "His inspirational story of success makes him a perfect fit for the Rudy team to help us gain exposure and drive sales, particularly in Northern California and throughout the Pacific."

Daniel "Rudy" Ruettiger, Founder and Chairman of Rudy Nutrition, commented: "Jesse Sapolu has the heart of a champion and we are proud to welcome him as the newest spokesperson for the beverage."

Jesse will be making personal appearances, and be featured in marketing and promotional materials, and advertising campaigns on behalf of Rudy Beverage. In the coming weeks, more nationally recognized and respected sports personalities who embody the Rudy message of "Dream Big. Never Quit." will be announced.

About Rudy Nutrition, Inc.

Founded by Notre Dame sports legend Daniel "Rudy" Ruettiger, Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, athletes, and active people looking for something special. If you would like to receive e-mail announcements about Rudy Nutrition, Inc., additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or www.avcg.net.

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This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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