SOURCE: Four51

February 26, 2008 13:29 ET

Four51 Co-Founder to Discuss Business Benefits of Web-to-Print Technology at On Demand Expo

Four51's Gary Nemcek Will Be Joined by Speakers From Eastman Kodak and Xerox

MINNEAPOLIS, MN--(Marketwire - February 26, 2008) - Web-to-print and e-commerce technology are changing the way print sellers do business. These technologies can provide a competitive advantage by way of more efficient processes and cost savings that can be passed on to buyers.

Gary Nemcek, co-founder and president of Four51, will discuss the current state and future of Web-to-print technology at the upcoming On Demand Conference and Expo, March 3-6 in Boston. Four51 develops an e-commerce application that connects more than 3,000 print manufacturers and distributors to more than 22,000 buyers of printed materials, promotional products and other indirect goods. At the On Demand Expo, Nemcek will be joined by other speakers from Eastman Kodak and Xerox in a session that will cover how Web-to-print technology helps print sellers stay ahead of the ongoing evolution in the industry and continue to meet customers' demands.

"Technology is changing the way your customers do business, and their relationship with you, their print provider, should be no exception. They want to do business around the clock in a way that's convenient for them," Nemcek said. "Implementing Web-to-print and e-commerce technology is becoming increasingly important for survival. Whether it's enabling variable-data printing, helping cut costs, or better managing approval and purchasing processes, these technologies are too important to ignore."

The session, titled "Web-to-print networks: Portal to the world," will take place Thursday, March 6, at 11:10 a.m. It falls in the track of sessions on "Emerging Business Opportunities for the Print Service Provider." The session will focus on customer-facing applications typically offered by print service providers that serve to communicate their capabilities and products to customers.

About Four51

Four51 is the open e-commerce platform of choice for buyers, sellers and suppliers of indirect goods. The Four51 network is growing virally at the rate of 1,100 buyers per day. Four51's comprehensive, Web-based solution includes the ability to create custom catalogs and order, track and modify printed materials online. Founded in 1999, Four51 is headquartered in Minneapolis and is recognized as a leader in helping customers worldwide drive demand, on demand. For more information on Four51 visit www.Four51.com or call 952-294-0451.

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