SOURCE: Four51

March 15, 2007 10:43 ET

Four51 Helps Apex Support Franchises

Apex Print Technologies, With Four51 Technology, Offers "Grand Opening Day In a Kit" to Franchises, a Popular Solution

MINNEAPOLIS, MN -- (MARKET WIRE) -- March 15, 2007 -- Four51 ( announced today that a member of its commerce network, St. Paul-based Apex Print Technologies, is experiencing significant success among franchise management customers through its use of the Four51 application. "Franchise systems have a very unique challenge," said Pete Mallinger, account representative at Apex. "Using Four51, we have been able to meet these challenges and give complete, reliable solutions to franchises."

One of the biggest challenges a franchisor faces is supporting distributed franchisee locations. "When we talk to franchisors we hear again and again how money and time are wasted ordering dated materials, or ordering materials too late because no distribution system was in place. Four51 has helped us change all that," said Mallinger. Apex is able to give franchisors the peace of mind that consistently branded materials are reaching every franchisee without the headache of micromanaging.

With Four51, Apex has been able to offer an innovative solution to its customers: "Grand Opening Day In a Kit." Mallinger explained, "The opening of a new franchise location is quite an occasion -- for both the franchisor and the franchisee. 'Grand Opening Day In a Kit' ensures everything necessary for a great kick-off is ready from the get-go."

Apex currently supports 12 franchises but will likely add many more to that list. "We are confident going after franchise business because we know that we can offer -- and deliver -- a complete solution," said Mallinger.

About Four51

Four51 is a place on the web where innovative marketers, agencies, distributors and suppliers are creating unique commerce networks-on-demand. Four51's comprehensive Web-to-print solution includes the ability to create custom catalogs and order, track and modify printed materials online.

Companies all over the globe are utilizing the Four51 solution to execute 1:1 marketing campaigns, print on-demand, acquire new customers and manage collateral. Four51's efficient commerce solution enables businesses to maximize distribution, grow revenue and save money. Founded in 1999, Four51 is headquartered in Eden Prairie, Minnesota and is recognized as a leader in helping customers worldwide drive demand, on-demand. For more information on Four51 visit, e-mail or call 952.294.0451.

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