SOURCE: Food & Drink Digital

Food & Drink Digital

February 23, 2012 12:59 ET

A Foursquare Concept for Beer, Social Media Meets Social Drinking in February's Edition of Food & Drink Digital

Food & Drink Digital's February 2012 Issue Examines a New Trend in Social Media and How It Could Change the Beer Industry for the Better

SAN DIEGO, CA--(Marketwire - Feb 23, 2012) - Foursquare may be the app that put the concept of "checking-in" on the map -- quite literally, at that -- but it won't be the last. Checking in to more specific targets has become a social media staple, a sort of shorthand for cluing friends in to your hobbies and habits. It's also becoming an interesting way for producers to reach out to consumers and connect directly. Untappd is an app that has taken the concept of checking in to a whole new place: beer. In this month's issue of Food and Drink Digital, we talk to Untappd co-founder Greg Avola to find out what it has to offer breweries and beer fans alike.

"Right now, a lot of times breweries tend to communicate with people outside of Untappd; we'd like to bring that kind of communication within the platform," says Avola. "We think it's going to be a major thing. Being able to have real-time insight into how your brewery's doing with real-time stats is something that hasn't been done before in this kind of industry."

To learn more about Untappd and its role in the future of social media, check out the full article in the February 2012 edition of Food & Drink Digital:

About Food & Drink Digital

Food & Drink Digital is a pioneering digital media site for food and drink professionals and executives, featuring all aspects of managing a production based environment. Food & Drink Digital covers solutions that enable global businesses to improve the way they manage their operations, people, technology, and supply chains. Food and Drink Digital is the industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Food and Drink Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai and Norwich, England. For more information, contact 760-827-7800 or visit

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