May 31, 2011 10:14 ET

FOX Charlotte Taps Zebek One-to-One Localite™ to Power Local Mobile Search App

Zebek's Local Search Provides Users With Shopping, Reviews, Hotels, Local Deals and Coupons

LEXINGTON, MA--(Marketwire - May 31, 2011) - Zebek, LLC ( today announced that FOX Charlotte/WCCB-TV, the FOX affiliate television station in Charlotte, NC, has launched a full-featured mobile app that combines extensive local search capabilities with news, weather and traffic. Powered by Localite™, Zebek's local search and content delivery solution for mobile apps, the new FOX Charlotte mobile app expands the reach of the television station among the Charlotte area's 2.3 million residents.

Available for free on both iPhone and Android devices, the FOX Charlotte app makes it easy to obtain information on all things Charlotte -- restaurants, shopping, reviews, hotels, local deals, coupons, maps and more. By delivering highly personalized results, Zebek's Localite makes searches conducted through the FOX Charlotte mobile app more relevant and more valuable to users. As users tap into the power of Zebek's technology, they find information on categories or products based on their preferences, behavior and friends' recommendations.

"People demand exactly the information they want, when they want it. Our new app gives the Charlotte area a powerful means to obtain exactly that," said Steve Lyerly, FOX Charlotte's Director of Digital Media. "At the core of our easy-to-use opt-in mobile app is the Zebek technology, which delivers fast, powerful, and personalized local search capabilities and sponsored searches."

The FOX Charlotte app generates customized, individual searches for each user based on his or her preferences and history, making the information far more valuable. For example, a search for "restaurants" will produce dramatically different results for a college student than the same search for a senior banking executive.

Zebek's personalized search platform combines a business's proprietary customer data with a vast amount of offline and online data, before applying multiple layers of advanced targeting, including geo-location, collaborative filtering, social relevance and sentiment scoring. This enables businesses to understand their customers better than ever before, while delivering highly personalized and relevant content and offers to their mobile devices that reflect what they want, when and where they want it.

"FOX Charlotte's new app gives the station new channels to interact with its viewers," said Anshu Aggarwal, Zebek Founder and CTO. "Our rich search capabilities allow quick and intuitive access to the information users demand."

About Zebek

Zebek provides advanced mobile targeting solutions to businesses looking to personalize the mobile content and apps they deliver to their customers. Zebek's vision is to help businesses create direct relationships with their customers by making the mobile experiences they provide more content-rich, relevant and immediately useful.

For more information, visit

About FOX Charlotte

FOX Charlotte / WCCB-TV is the FOX affiliate television station in Charlotte, North Carolina. It's the flagship station of its owner and operator, Bahakel Communications. is home for Charlotte local news, weather and the Carolina Panthers.

For more information, visit

Contact Information

  • Contact:
    Steven Webster
    Birnbach Communications Inc.
    Email Contact

    Steve Lyerly
    FOX Charlotte / Bahakel Communications
    Email Contact