SOURCE: Fragmob


July 15, 2015 15:27 ET

Fragmob Boosts Sales Strength Through Key Talent Acquisition

Direct Selling's Mobile Technology Innovator Names Steve Croll Director of Sales

SAN DIEGO, CA--(Marketwired - Jul 15, 2015) - Direct Selling mobile solutions provider Fragmob has named Steve Croll, a seasoned sales professional with experience in both the technology sector and the San Diego business scene, as Director of Sales.

A record-breaking national sales leader during a nine-year career at Vector Marketing, Croll moved to San Diego in 2000 to partner with two friends in building the web development company Z57, focusing in internet marketing and software development. After Z57 was acquired, Croll transitioned to financial services, playing a key role in the growth of three successful start-ups.

"With the continued growth of the mobile technology space, I was looking to get back into the software industry. I found Fragmob and liked what I saw. It's an organized, well-developed company, staffed with extremely motivated people who retain the enthusiasm of a start-up," Croll said. "The Direct Selling industry is a perfect initial vertical for Fragmob because of its culture of people who are always on the go. My goal is to help Fragmob become the premier mobile platform in Direct Selling and to make everything we do scalable so we can duplicate our efforts across multiple verticals."

The addition of Steve Croll to its growing staff is the latest in a series of moves signaling the expansion of Fragmob as Direct Selling's mobile technology innovator. In addition to adding other key hires, Fragmob recently announced the opening of a subsidiary office in Sandy, Utah, in the center of the highest concentration of Direct Selling companies in the United States. 

"With his impressive background in sales, his enthusiasm and entrepreneurial mindset, we see Steve as the perfect addition to the Fragmob family," said Michael McMillan, VP of Client Experience. "As much as Steve sees Fragmob as an innovative and fast-growing company, we see him as a key play-maker in Fragmob's sales department and in what the future holds for global mobile technology."

About Fragmob
Fragmob is a global mobile software provider that instigates action through technology that enables direct selling companies to realize the benefits of a powerful mobile solution. Fragmob is servicing users in more than 50 countries with hundreds of thousands of users. Fragmob's mobile platform drives direct selling distributors towards the most focused, effective actions for their business in real-time, while delivering actionable metrics so clients and users can achieve higher sales in less time. Visit Fragmob at and on Twitter at @Fragmob.

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