SOURCE: Frame Media

Frame Media

February 25, 2009 09:06 ET

Frame Media Partners With Scala to Bring Digital Signage Service, SignChannel to Market

Partnership Provides Flexible Low Cost Digital Signage Solution

WELLESLEY, MA--(Marketwire - February 25, 2009) - Frame Media, the leading provider of software and content for connected devices, today announced a partnership with Scala, a leading provider of end-to-end solutions for the digital signage and advertising management markets, to bring SignChannel to market. SignChannel is a low cost, self-service, easy-to-use digital signage service.

Under the terms of the partnership, Frame Media provides the platform for content management and delivery and customer support. Scala provides software technology enabling SignChannel users to create their own content which can be combined with Frame Media's vast library of commercial content channels.

"Scala is the perfect SignChannel partner. Its rich history and leadership position will be a critical ingredient to the success of the service. SignChannel is the natural extension of our very popular consumer service, FrameChannel," commented Alan Phillips, CEO of Frame Media.

The new offering will provide easy-to-use, entry level signage at very low cost. A large number of small to medium businesses can now take advantage of new digital display technologies that were previously unaffordable due to high service and equipment costs. Businesses will remotely manage both local and global displays around the world over the Internet. Users can take advantage of SignChannel's array of timely, up-to-the-minute content including weather, news, sports, entertainment, finance, and local community information, as well as thousands of other available RSS feeds.

Users of the new service can create their own messages without the need for expensive professional services. Content templates are oriented toward specific lines of business such as banking, corporate communications, education, entertainment, government, healthcare, hospitality, and retail. The templates leverage Scala's deep knowledge of digital signage gained from working with thousands of customers throughout its extensive global distributor network. Optionally, business users can also develop custom content using standard business software tools.

SignChannel will keep the cost of entry level digital signage down by taking advantage of low cost digital displays. The newest generation of on-line displays start with wireless digital picture frames, priced at under $200. SignChannel is expected to be available during the second quarter of this year. Final prices have yet to be defined but are expected to be well below the cost of traditional high functionality offerings.

About Frame Media, Inc.
Frame Media is the leading platform provider for content delivery to wireless digital picture frames and connected gadgets. Its flagship product, FrameChannel, can be branded and tightly integrated to work with any Wi-Fi or Internet enabled photo frame, media player, or connected gadget, transforming these devices into dynamic information appliances. With FrameChannel, a frame/display owner can program a unique stream of content that is updated dynamically, marrying their own custom content, messaging, or photos with fresh content from a library of hundreds of channels including news, sports, weather, traffic, stock quotes, horoscopes and imagery from leading photographic collections. For more information please visit www.framemedia.com or visit any of the Frame Media blogs www.wirelesspictureframe.com, www.informationappliance.com and www.wirelessdigitalsigns.com

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at www.scala.com.