SOURCE: Franchise Gator

Franchise Gator

February 05, 2013 08:30 ET

Franchise Benchmark Ranks Franchise Gator as Top Franchise Portal for Lead Generation

Franchise Portals Increasingly Important in Producing Solid Leads for Growth

ROSWELL, GA--(Marketwire - Feb 5, 2013) - is ranked as the top franchise portal in Franchise Benchmark's Industry Insight report for January.

The company credits its 2012 overhaul, including a complete redesign and content additions, for dramatically improving lead quality and volume, leading to more franchise deals.

"We've invested heavily in relevant content and attracting more qualified leads," said Franchise Gator General Manager Farrah Kennedy. "The feedback from our customers isn't just that our leads get further in the sales process; they are also closing deals at a higher rate from us over other franchise portals. We're staying ahead of what it takes to generate franchise buyers for our clients."

The new site draws about 250,000 visitors per month, and those visitors stay 14% longer than before. New content includes blog entries on industry trends, growing franchises and operations advice. The site retained the popular franchise directory but streamlined navigation, encouraging visitors to view more pages for longer.

"We've seen more closes this year from Franchise Gator," said Thomas Scott, lead generation specialist for Franchise Performance Group. "It doesn't surprise us that they're ranked number one because they've been more innovative in working with franchisors to give prospective franchisees relevant content."

In its report, Franchise Benchmark evaluated three months of data from leads processed by the eMaximation franchise sales and marketing system for 400 of the fastest-growing concepts on the market.

"In these economic times, smart franchise marketers must work closely with franchise portals," says Salim S. Notta, managing director of eMaximation. "Our data indicates that Franchise Benchmark Certified Portals like consistently convert leads at a higher rate than other lead generation methods. We congratulate on this achievement."

For more information, visit

Franchise Gator, a unit of Landmark Interactive, a division of Dominion Enterprises, is the leading destination for people looking to invest in a franchise. Now in its 11th year, Franchise Gator and its network of sites offer information on hundreds of business and franchise opportunities available in more than 100 industries. Franchise Gator provides franchisors with a quality, cost-effective mode of franchise marketing.

Contact Information