ATLANTA, GA--(Marketwired - July 12, 2016) - Franchise Direct periodically conducts surveys to gather demographic information and motivation factors behind franchise investment. The responses to the franchise information portal's recent survey offer intriguing insights into the backgrounds and motivations of prospective franchisees.
The survey took place over six weeks between the end of April 2016 and the beginning of June 2016. It was comprised of 23 questions covering demographic information, research process, franchise area interests, and more. The results of the survey are published on Franchise Direct and are summarized in informative statistics and graphs.
As for the results, a well-known adage holds true as the survey found that most prospective franchisees are motivated by wanting to be in business for themselves but not by themselves. In addition, the respondents' interests in franchise opportunities fall heavily within the food industry, with the majority looking at fast food franchises. Home-based franchises are also at the top of their list of preferred opportunities.
The survey produced some surprising results as well. Many survey respondents responded that they do not know a lot about the franchise application process, though almost half had already spoken to a franchisor about buying a franchise. But they are eager to learn more, going as far to write-in topics they want to know more about, including: franchise accreditation and day-to-day experiences of those running franchise units. They also look for clear financial investment information when doing their research.
Overall, the survey respondents are excited at the prospect of starting their own franchise, but want to make sure they make the best investment decision they can.
To view the results of this year's prospective franchisee survey, please visit the Prospective Franchisee Survey 2016 page.
About Franchise Direct:
Franchise Direct is the world's leading franchise portal, operating 13 franchise websites across five continents. Our mission is to be the leading online resource for franchise opportunities and the knowledge center of choice for anyone seeking information on the franchise industry.