SOURCE: Franchise Direct

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September 14, 2016 13:11 ET

Franchise Direct Releases Its Fitness Franchise Industry Report 2016

ATLANTA, GA--(Marketwired - September 14, 2016) - Franchise Direct recently released its annual Fitness Franchise Industry Report, a detailed study of the current state of fitness-related franchise businesses. The report summarizes the latest information regarding the fitness franchise industry and provides potential franchise investors with details on what the industry has to offer.

The report illustrates the attractive prospect fitness franchising offers entrepreneurs through statistics on health and fitness clubs in the U.S. and by addressing some of the top trends in the fitness industry, including: the customization of fitness, increasing retention rates, diversifying fitness offerings, and the draw of the classic workout. 2016 signals the importance of developing a relationship with the customer and keeping things new to fit the changing needs of clients.

Meeting Customer Needs Through Diversity
Tapping into potential areas for growth is an ongoing challenge in a fiercely competitive market. One notable trend appearing is the diversity of workouts. While the classic workout still holds strong, many health and fitness franchises are finding success by diversifying their offerings, allowing for more people to utilize fitness services.

Franchises such as Koko FitClub and Orangetheory Fitness are modernizing fitness with their exacting programs that use highly-developed and specialized methodology for their services.

Many clubs are using segmentation to tailor programs to certain demographic groups, such as fitness franchises specifically designed for children, for expectant and new moms, or for specific programs like Mixed Martial Arts.

The Importance of Retention
Retention rates is one of the top metrics to fitness franchise ownership success. The report takes a look at common reasons given for customers not renewing their fitness club membership. In order to make the most profits, fitness franchises need to keep existing clients by fostering an inviting environment, focusing on safety and cleanliness, and diversifying their offerings.

The report concludes with detailed information for potential franchise investors on the benefits of fitness franchise ownership, initial investments, and ongoing fees for top franchise brands.

Read the full Fitness Franchise Industry Report 2016 here.

About Franchise Direct:
Franchise Direct is the world's leading franchise portal, operating 13 franchise websites across five continents. Our mission is to be the leading online resource for franchise opportunities and the knowledge center of choice for anyone seeking information on the franchise industry.