SOURCE: Fantastic Sams

Fantastic Sams

February 27, 2015 08:46 ET

Franchise Gator Names Fantastic Sams Salon Franchise to Top 100 List

Franchise Industry Research Site Calls Fantastic Sams a Best Bet

BOSTON, MA--(Marketwired - Feb 27, 2015) -  Franchise Gator, a website devoted to franchise industry research and news, has named the Fantastic Sams hair salon franchise to its 2015 Top 100 list.

Fantastic Sams was the first nationally franchised hair salon, and it has grown to more than 1,100 locations over the past 40 years. Unlike discount haircut franchises, it offers a full range of salon services -- including haircuts and trend-right styles, and color and waxing -- which helps generate higher tickets and margins. Fantastic Sams is an industry leader in the segment it invented: the no-appointment-needed hair salon.

"The hair salon industry is stable and proven, which makes it a less risky, more stable investment," said Fantastic Sams COO Linda Chadwick. "There are a lot of cut-only salons out there, but Fantastic Sams has the advantage because we are a full-service, affordable salon.

"Color is our specialty," Chadwick added. "The walk-in convenience helps build customer loyalty, and the additional services drive up our average ticket price beyond the typical discount haircutters. Furthermore, Fantastic Sams is undergoing an exciting top-to-bottom renewal that's taking the brand strength we've earned over the past four decades to exciting new places."

Franchise Gator ranked Fantastic Sams 35th overall. The list is based on a formula that takes several variables into account, including financial stability, transparency, engagement, continuity and sustainability. The online directory evaluated franchise opportunities that fit the mold for its visitors' searches by taking investment range and industry into account.

Fantastic Sams was the first nationally franchised unisex salon, and is has been growing strong for 40 years. It was acquired by parent company Dessange International in 2012, and it has taken advantage of the depth of resources to aggressively grow its number of salons across the country. There are more than 1,100 Fantastic Sams salons in the U.S., and plans are in the works to double that number.

The Fantastic Sams operations team trains franchisees on salon fundamentals. Franchisees also join a company-wide quarterly conference call, called Ramp Up 4 Success, about upcoming events like promotions and conferences. There are monthly meetings for franchise owners and their managers. The educator also holds monthly meetings and periodic classes on color, cutting techniques and more. The leadership of Fantastic Sams is committed to serving franchisees.

"I liked the fact that the business serves the entire family, not just men, women or children," said Bob Cornell, owner of three franchises in the Albany, New York, area. "You're not excluding anyone from coming into your store, and that means more customers. Also, Fantastic Sams corporate provides great training and marketing materials. They give us television and radio advertising and all the information needed for direct-mail postcards and coupons. They provide everything."

To learn more about why customers and franchisees love Fantastic Sams, visit the salon franchise site at fantasticsamsfranchise.com, where you can download a free franchise report to learn more and start a conversation.

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