Contact Information: Contact: Terry Murphy (561) 688-8155
Franchise Groups Reap Huge Benefits From SmartLink Campaigns
| Source: SmartLink, Inc.
WEST PALM BEACH, FL--(Marketwire - April 10, 2009) - Several franchise groups are realizing
tremendous results from their SmartLink pay-per-click
campaigns, indicating that the old adage of strength being in numbers
applies to online
advertising.
"An organized franchise owners group with an advertising fund is in a
unique position to achieve results that individual franchisees could never
achieve on their own," said Terry Murphy, president of SmartLink Internet
Strategies, Inc. "We are working with several franchise ad fund committees
to invest a significant amount of their marketing dollars in pay-per-click campaigns."
Murphy explained that pay-per-click is unique in that it is truly pay-for-performance only
advertising. "People typically don't go to Google or Yahoo and type in
'bicycle repair' unless they have a bike that needs to be fixed. All of our
clients are seeing the value of having their ad appear only in front of
people that are looking for their particular product or service," he said.
"No publication or broadcast medium can match that."
Franchise group
pay-per-click advertising is proving to help individual franchise
owners. For instance, a computer user in Chicago clicking on an ad can
easily identify franchise locations in that proximity. "At the end of the
day, we can tell each franchise owner exactly how many site visits, phone
calls and emails they received from the campaign," said Murphy. "They can
see what they are getting for their investment."
SmartLink not only tracks the leads, but it also evaluates which keywords
and which search engine positions are generating the leads, and over time,
optimizes by Investing more heavily in those areas. The result is that
advertisers get more
leads for the same amount of money as the campaign progresses.
"One of our franchise groups is a social organization whose success depends
on a constant flow of leads for membership," said Murphy. "SmartLink has
been remarkably effective and cost-efficient, and their success has enabled
them to open locations in more cities."
Another group had been spending money on ads in airline magazines,
primarily because their competitors were. "Those ads were very expensive,
and they were getting almost no leads, which for them, was a complete waste
of money," Murphy said. "On the other hand, their SmartLink campaign is
generating huge returns."
A third group was already using pay-per-click but was paying one full-time
person to do nothing but manage all the keywords and positions. "Managing a
campaign without SmartLink's patent-pending technology can be an onerous
job," said Murphy. "If you are buying 50 keywords, across five major search
engines, that's 250 positions to manage. SmartLink does it all
automatically."
For more information about SmartLink, visit www.thinksmartlink.com.