Standard Life Assurance Company of Canada

Standard Life Assurance Company of Canada

June 14, 2008 07:00 ET

Francis Bouillon Delights the Young and the Young-At-Heart at the Step Up for the Children with Standard Life Event

MONTREAL, QUEBEC--(Marketwire - June 14, 2008) -

NOTE TO MEDIA: Photos of the event will be available on CP as of 2:00 pm.

This morning, Francis Bouillon, well-known Montreal Canadiens defenceman, will come to the defence of sick children by participating in the Step Up for the Children with Standard Life event at Parc Jean-Drapeau on Ile Sainte-Helene. At 8:30 a.m., Mr. Bouillon will give the starting signal for the 10-km race and then open the 5-km family walk at 10 a.m.

The dozens of sponsors, including CTV, Ogilvy Montreal, NATIONAL Public Relations and Astral Media radio stations CJAD 800, MIX 96 and CHOM 97.7, and participating companies will transform part of Ile Sainte-Helene into a carnival for people of all ages. The 4, 000 participants expected will enjoy inflatable games, free food, entertainment, music and much more.

"Step Up for the Children with Standard Life has become a major fundraising campaign in Montreal. We are proud to have raised close to $7 million for the Foundation of Stars over the past 25 years," noted Joseph Iannicelli, President and CEO of Standard Life in Canada.

This year, the objective of the campaign driven by Standard Life is to raise over $400,000 in support of the Foundation of Stars. Standard Life absorbs all costs related to organizing this event, ensuring that every dollar raised supports pediatric research at CHU Sainte-Justine, the Montreal Children's Hospital, and the Centres hospitaliers universitaires de Quebec and de Sherbrooke.

"I'm lucky to have two healthy sons. When I was asked to become involved in pediatric research, I said yes right away, because I know just how important, and how fragile, our health can be," Mr. Bouillon stated.

The public is invited to encourage Francis Bouillon's participation and to support pediatric research by making an online donation at

8:30 a.m. Start of the 10-km race.

10:00 a.m. Start of the 5-km family walk. Francis Bouillon will open the
walk with children's spokesperson Valerie Bernier and
Standard Life President and CEO Joseph Iannicelli. They will
be followed by thousands of walkers of all ages.

11:00 a.m. Autograph signing session with Francis Bouillon.

11:30 a.m. Friendly children's sprint of 175 paces, to commemorate
Standard Life's 175th anniversary in Canada.

About Standard Life

In 2008, Standard Life, the first life insurance company to transact business in Canada, marks its 175th year of operations. Standard Life plc is a major international financial services group headquartered in Scotland. It provides asset-managing services for retirement, investment and protection to some seven million customers world-wide. It has offices in the United Kingdom, Canada, Ireland, Germany, Austria, India and China, including Hong Kong. (

The Standard Life Assurance Company of Canada is Standard Life plc's largest operation outside the U.K., with 2,000 employees in Montreal and across Canada and serving more than 1.3 million Canadians, including group insurance and pension plan participants. (

Contact Information