Standard Life Assurance Company

Standard Life Assurance Company

March 25, 2008 17:15 ET

Francis Bouillon Joins Standard Life in Support of Research Into Children's Diseases

MONTREAL, QUEBEC--(Marketwire - March 25, 2008) -

Editors Note: A photo for this release will be available on the CP picture wire via Marketwire.

Francis Bouillon, Montreal Canadiens defenceman and new ambassador of Step Up for the Children with Standard Life took part today in the launch of the 2008 fundraising campaign to benefit the Foundation of Stars in support of research into children's diseases. He cheered the participants in a bike-a-thon and invited people and companies to register for the 26th edition of a 5k walk and 10k race to be held on June 14, 2008, at Parc Jean-Drapeau, in Montreal.

Standard Life's objective is to raise and donate over $400,000 to the Foundation of Stars in 2008. Over the past 25 years, Standard Life employees have collected close to $7 million.

Team up with Francis

A few thousand people are expected to attend the Step Up for the Children with Standard Life event on June 14, 2008, which, besides the 10k race and 5k walk, will include a host of activities for the young and the young-at-heart. "I invite people to join me in helping the advancement of research," Mr. Bouillon noted. People can register at www.standardlife.ca/stepup or obtain additional information by calling 514-759-7565.

Mr. Bouillon is counting among his first team members 11-year-old Valerie Bernier, who will accompany him at Step Up for the Children with Standard Life activities. Valerie is currently battling osteosarcoma, a form of cancer, which led to the partial amputation of one of her legs. "On June 14, 2008, I will participate in the 5 km walk with my mom and I hope a lot of other children and families will join us," said Valerie.

Where do the donations go?

"It's extraordinary-Standard Life is paying all the costs related to the campaign and has been counting on the support of sponsors. That means that all of the money raised will go to helping children like Valerie," Mr. Bouillon added. The money raised will be donated to the Foundation of Stars, the largest source of non-government funding for children's health research in Quebec. The Foundation supports the Centre hospitalier universitaire Sainte-Justine, the Montreal Children's Hospital, the Centre hospitalier universitaire de Quebec and the Centre hospitalier universitaire de Sherbrooke.

About Standard Life

In 2008, Standard Life, the first life insurance company to transact business in Canada, marks its 175th year of operations. Standard Life plc is a major international financial services group headquartered in Scotland. It provides asset-managing services for retirement, investment and protection to some seven million customers globally. It counts over 10,000 employees and has offices in the United Kingdom, Canada, Ireland, Germany, Austria, India and China, including Hong Kong.

The Standard Life Assurance Company of Canada is Standard Life plc's largest operation outside the U.K., with 1,900 employees based in Montreal and across Canada, serving more than 1.3 million Canadians, including group insurance and pension plan participants. (www.standardlife.ca)

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