SOURCE: Tulip Retail

Tulip Retail

March 04, 2015 09:29 ET

Frank & Oak Deploys Tulip Retail's Store Associate Tablet Solution at Flagship Store

Armed With Tulip, Frank & Oak Style Advisors Have Access to Product, Customer and Sales Information Right at Their Fingertips

TORONTO, ON--(Marketwired - Mar 4, 2015) - Tulip Retail, a mobile platform for sales associates, announces Frank & Oak has implemented its tablet solution in the brand's Toronto flagship store. With a powerful suite of sales associate mobility tools, Tulip bridges Frank & Oak's online and physical presence to affirm the brand's experience in retail stores.

According to a recent study, 80 percent of shoppers expect sales associates to use mobile technology on the sales floor within the next two years to service them better. Tulip gives Frank & Oak Style Advisors informed and consistent omnichannel information from anywhere in the store, including:

  • Enhanced Product Catalog with detailed product information, and inventory levels
  • Customer Profiles that report purchase history and available store credit to support Style Advisors in making more personalized product recommendations
  • Point of Sale Integration to easily handle a mix of in-store and eCommerce orders

The solution will be enhanced in 2015 to provide additional functionality as the brand continues to open stores and the two companies find more opportunities to deliver exceptional customer service.

"Store associates are tasked with leading the charge in transforming the in-store retail experience," said Ali Asaria, CEO of Tulip. "Customers expect them to act as a trusted advisor by providing expert advice and tips on the latest fashion trends. With our tablet solution, Frank & Oak is cementing itself as a retail innovator dedicated to providing a superior shopper experience."

More than 90 percent of all retail sales in North America are done in a store, creating a strong imperative for online-only retailers to take advantage of the benefits of opening physical stores. As such, mobile technology is emerging as the key bridge between the online and offline shopper journey. Shoppers visiting brick-and-mortar locations are coming to stores educated from online research, and store associates must meet them with more convenient and personalized assistance.

"When we decided to grow Frank & Oak from an online-only to a true omnichannel retailer, it became extremely important that our brand experience would be amplified by the live experience we created," said Ethan Song, CEO at Frank & Oak. "We chose Tulip to augment our growing retail presence, and to empower our Style Advisors to give great advice to our customers, while still providing the convenience and level of product detail that our online stores offer."

Frank & Oak joins many notable online-only retailers, such as Warby Parker, who have successfully grown to include physical retail locations to provide a more immersive brand experience. Both companies recently appeared on Fast Company's list of Top 10 Most Innovative Retailers. With in-store mobility solutions like those provided by Tulip Retail, top retailers reap the full benefits of an integrated online and offline retail strategy.

About Tulip Retail
Tulip Retail delivers a mobile platform for sales associates, giving them access to the information they need to deliver breakthrough customer service. Sales associates can easily access catalog, customer and sales transaction information from a mobile device allowing them to quickly answer questions, make personalized recommendations and check out faster.

For more information about Tulip, visit

About Frank & Oak
A menswear brand for the creative generation, Frank & Oak offers quality designs, personalized services, and technology- and content-driven omni-channel experiences. The vertically integrated brand designs, manufactures, and sells premium clothing and accessories through

Contact Information

  • Contact
    Tory Patrick
    Uproar PR for Tulip
    Email Contact
    (312) 878-4575 x240

    Bianca Roses
    ASTRSK for Frank & Oak
    Email Contact
    (973) 493-8489