October 26, 2011 13:26 ET -- the Source for Family Underwear -- Presents a Practical, Affordable Luxury

SAN FRANCISCO, CA--(Marketwire - Oct 26, 2011) -, the only website in the world that offers basic underwear for the whole family by subscription, eliminates the hassle of brick-and-mortar shopping trips to buy undies. has all of the standard favorites -- including bras and panties for women; underwear and T-shirts for men; and socks and briefs for children. Products are made from a super-soft, moisture-wicking blend of cotton and elastine, so they stay comfortable. Frankley is also introducing its own version of the popular Boy Short -- the Signature Elle Short -- for women, and a men's bikini -- the Euro Brief -- for men.

The company's subscription service offers easy, regular replacement of threadbare and outgrown undergarments. So customers will have nice, well-fitting undies throughout the year.

Since the economy is tough right now, people are working harder than ever to keep their jobs and manage their families. While a glamorous vacation or a new car might be out of the question for many, Frankley is offering shoppers an affordable yet practical personal luxury.

Based in San Francisco, is the world's first provider of subscription-based, everyday underwear for the whole family. Our philosophy is that feeling good starts the first thing in the morning. Frankley offers an easy online subscription of every two, three or six months. Items are hand-selected for comfort, fit and style. Frankley proudly pioneers the underwear-by-subscription trend, popularly deemed "the new way to buy underwear." For more information visit, or contact Jill Beaverson at 510.832.1800 or

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