SOURCE: Fred Meyer Jewelers

Fred Meyer Jewelers

August 29, 2016 10:04 ET

Fred Meyer Jewelers Brings International Flare With 'Vero Italiano'

PORTLAND, OR--(Marketwired - Aug 29, 2016) - Fred Meyer Jewelers announces today a golden partnership with the Italian Trade Agency and the Italian Ministry of Economic Development to bring customers a beautiful, new Italian gold collection, Vero Italiano, which is set to hit US stores in late August and coincide with Kroger's "Taste of Italy" event.

Both Fred Meyer Jewelers and Littman Jewelers showcase the finest Italian designers and craftsmen in a collection inspired by Italy, from Italy, providing for their customers an exclusive taste of international sophistication.

"It's an honor to work hand-in-hand with the Italian Trade Agency to bring such beautifully crafted jewelry to our stores. Not only does Fred Meyer Jewelers offer engagement rings and fine jewelry, but we also pay close attention to trends and customer feedback which allows us to provide exactly what the public wants to the convenience of their neighborhood grocery store," said Peter Engel president of Fred Meyer Jewelers.

Vero Italiano includes elegant works of art for women, men and even children. Designers tastefully partner these precious metals with gemstones and even leather.

"Vero Italiano introduces Italian beauty in jewelry to sophisticated customers who have known quality Italian products for many years through our food and wine promotions within Kroger stores. We are pleased to share it now with Fred Meyer Jewelers in this finely crafted collection," said Dr. Carlo Bocchi of the Italian Trade Agency - Houston Office.

The Shining Styles style book features the Vero Italiano collection and also includes other gold pieces, silver, items for the little ones and for gentlemen. The style book will be in stores through February 2017. 

For more information on Vero Italiano and Fred Meyer Jewelers, visit

About Fred Meyer Jewelers
Founded in 1973, Fred Meyer Jewelers is the nation's second-largest fine jewelry retailer operating over 300 jewelry stores in 30 states under the Fred Meyer Jewelers and Littman Jewelers brand names. The stores carry a broad assortment of engagement and wedding rings, fine jewelry for women and men, and brand-name watches. Fred Meyer Jewelers, Inc. is a wholly owned subsidiary of The Kroger Co. (NYSE: KR), one of the nation's largest grocery retailers. For more information on Fred Meyer Jewelers, visit, or follow them at

About The Italian Ministry of Economic Development
The Italian Ministry of Economic Development is charged for drafting policies regarding economic development and cohesion, energy and mineral resources, telecommunications, internationalisation and business incentives with the aim to support the innovation, development and competitiveness of Italian economy at both national and international levels. Particularly important are the policies for the internationalisation of enterprises and for the promotion of the Italian products abroad, whose guidelines with Confindustria Federorafi made it possible a special project in US for the Italian Jewellery sector.

About The Italian Trade Agency
ITA - Italian Trade Agency is the government agency entrusted with promoting trade, business opportunities, collaborations and inward investments between Italian and foreign companies, as well as research centers and universities. ITA operates 80 offices in the world, working side by side with Italian companies and associations to enhance bilateral trade relations. Our success history in the United States has been written by our network: New York, Los Angeles, Chicago, Miami and the just opened Houston office.

About Confindustria Federorafi
More than 500 Italian industrial and craft-type companies of the gold jewellery - silverware - jewellery sector are represented at national level by Confindustria FEDERORAFI - National Federation of Gold Jewellery - Silverware - Jewellery Manufacturers. The companies operate above all in the main manufacturing districts of Arezzo, Vicenza, Macerata, Milan, Valenza and Naples.

Contact Information

    Kirsten Darrow
    Group Vice President
    Fred Meyer Jewelers
    (503) 797-7613
    Email Contact

    Katie Converse
    Peri Marketing & Public Relations, Inc.
    (720) 979-4530
    Email Contact