MONTRÉAL, QUÉBEC--(Marketwired - Aug. 28, 2014) -
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Mediative, the digital marketing and digital product incubator division of Yellow Pages, announced today the appointment of Frédérick Ranger as Vice-President, Marketing, leading the company's integrated marketing plan.
"Frédérick brings a deep and proven understanding of integrated marketing and audience engagement. His team leadership and strategic vision will help expand Mediative's footprint and grow brand mindshare across North America," said Darby Sieben, President of Mediative.
Frédérick and his team will focus on building the vision, strategy and plans to meet customer needs in both Canada and the United States. Reporting to Frédérick will be the following functional units; Public Relations, Marketing, Branding, Voice of the Customer, Market Research, Lead Generation, Sales Channel management and Creative Services.
"I am proud to join Mediative and I am looking forward to working with the team to expand Mediative's solutions to generate performance, help our clients succeed, and grow our brand reach," stated Ranger. "I am also delighted to work with such talented people in a culture of innovation and creativity."
Frédérick Ranger is a passionate and experienced marketer and storyteller focused on connecting people with brands through engaging content. He developed his expertise in creative and integrated marketing communications planning and execution with brands such as CBC/Radio-Canada, L'Équipe Spectra, TELUS and Tourism Montréal. He has won accolades on many award-winning campaigns in Québec and across Canada. Most recently, he and his former team at Tourism Montréal were recognized as leaders in the tourism industry and one of the most innovative Convention and Visitors Bureau in North America for their marketing and communications strategies.
For more about Mediative's digital media and marketing solutions, visit mediative.com.
Mediative is one of North America's largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world's most respected brands. Mediative's best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group.
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