SOURCE: Fredericks Entertainment Inc.

August 28, 2007 15:40 ET

Fredericks Entertainment Enters the Basketball Arena

MIAMI, FL--(Marketwire - August 28, 2007) - In this technology-driven entertainment arena, content is king. We see today's entertainment world as a glass that is half full; a glass that we are constantly filling, one new idea at a time. Our latest addition to the content arena is called "The Atlanta Krunk."

The Krunk is a Professional Men's Basketball team that competes in the CBA, The Continental Basketball Association. The CBA is one of the three original Professional leagues in America. The League is run by some of the sport's most renowned figures such as: Isaiah Thomas, President of the NY Knicks and star of the 3-time World Champion Detroit Pistons, Len Elmore and George Karl, head coach of the Denver Nuggets, just to name a few. For a full history and list of directors, visit the official website http://www.cbahoopsonline.com.

However, The Atlanta Krunk has a lot more than history going for them. They have a future that is brighter than the HOT! City they play in. Along with an NBA superstar coach, Kenny "The Kidd" Anderson, the Krunk has just signed one of the most loved stars from the world famous "And 1 Mixtape Tour," THE PROFESSOR, to lead them toward their first championship.

In the heart of one of America's hottest cities, The Krunk takes the court nightly to the cheers of ten thousand screaming fans. We see this as an ideal forum to introduce new music and products to a captured audience in a carnival-like atmosphere. Atlanta is one big entertainment Petri dish. It is clearly evident, through CD sales and product endorsement deals, that the south is the power structure and Atlanta is its headquarters.

The least we forget! One of the majority partners, Freedom Williams, is no stranger to success in the world of Music and Entertainment. As the Lead Rapper for the world famous C&C Music Factory, Freedom has toured the world and rocked stadiums on every continent. Freedom brings an extensive catalogue of music to Fredericks Entertainment. Fredericks Entertainment intends to work his classic tunes as well as his new music in the world of commercials, movies, and CD sales. Fredericks Entertainment will also team with Freedom to develop new talent for the world market. His experience is priceless to the company. Freedom Williams will be a great addition to the All-star brain trust that makes up Fredericks Entertainment. The possibilities are endless.

Fredericks Entertainment Inc. (PINKSHEETS: FDKE) is a Miami-based company involved primarily in independent record, film, production and management. More info can be found at the company's web site www.fredericksentertainment.com

Certain statements in this release and other written or oral statements made by or on behalf of the Company are "forward-looking statements" within the meaning of the federal securities laws. Statements regarding future events and developments and our future performance, as well as management's expectations, beliefs, plans, estimates or projections relating to the future are forward-looking statements within the meaning of these laws. The forward-looking statements are subject to a number of risks and uncertainties including market acceptance of the Company's services and projects and the Company's continued access to capital and other risks and uncertainties outlined in its filings with the Securities and Exchange Commission, which are incorporated herein by reference. The actual results the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These statements are based on our current expectations and speak only as of the date of such statements. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information or otherwise.

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