Staveley Head

December 28, 2010 12:00 ET

Free Coca-Cola for Designated Drivers Over the Holidays

MANCHESTER, UNITED KINGDOM--(Marketwire - Dec. 28, 2010) - Coca-Cola has teamed up with the THINK! Don't Drink and Drive campaign, operated by the Department for Transport (DfT), to provide free Coca-Cola to designated drivers in thousands of pubs across the country during the holidays.

THINK! Has joined forces with the Coca-Cola Designated Driver campaign to offer drivers free soft drinks in more than 8,000 participating venues across Britain as part of the Driver Friendly campaign, in addition to running radio advertising, posters in pub washrooms and online search activity.

Jon Woods, the Country Manager of Coca-Cola Great Britain and Ireland said "With Christmas just around the corner, our customers are gearing up to celebrate. We know how much they enjoy the festive period and we don't want to dampen their spirits. By rewarding those drivers who choose not to drink, with a free Coke or diet Coke, we can encourage people to do the right thing while still enjoying a great night out. It's a different approach to responsible drinking but our consumers love it." Designated drivers should ask at the bar about how to take advantage of the buy one soft drink get one free offer at participating pubs.

Mike Penning, the Road Safety Minister, said "Drivers should be in no doubt that if they get behind the wheel after drinking they risk losing their licence as well as facing a fine and even a prison sentence. The Holidays should be a time for celebration not a night in the cells."

Last year 380 people were killed in road accidents where the driver was over the limit. This year the police will be using information from the public to target areas where drink driving is a particular problem, and so the chances of getting caught are greater than ever. Many drivers don't realise that alcohol stays in the system for several hours, and that they may still be over the legal limit the following morning when driving to work or taking the children to school.

A spokesman for Staveley Head, one of the country's leading minicab insurance providers, said "We support any initiative which reduces the number of injuries and fatalities caused by drink driving, and Coca-Cola are to be congratulated on their novel approach to this issue. We would also recommend an older and far more established procedure – take a taxi."

Contact Information

  • Epiphany Solutions Ltd
    Andrew French
    0800 019 9727