Good Earth Coffeehouse and Bakery

Good Earth Coffeehouse and Bakery

March 31, 2009 14:24 ET

FREE Coffee this Earth Day, April 22

Good Earth gives away Free Coffee on Earth Day when a donation is made to The David Suzuki Foundation

Attention: City Editor, Environment Editor, Food/Beverage Editor, Lifestyle Editor, Media Editor CALGARY/ALBERTA, MEDIA ADVISORY--(Marketwire - March 31, 2009) - Good Earth Coffeehouse and Bakery, an environmentally responsible chain of specialty coffeehouses and Bullfrog Power?, a leading Canadian provider of 100 per cent green electricity are teaming up for an ambitious Earth Day promotion that will put a free cup of 100 % organic coffee in the hands of thousands of people, while attempting to raise $25,000 for the David Suzuki Foundation.

* From April 1 to 21, in its 19 locations throughout Alberta and in Kelowna, B.C., Good Earth will encourage customers to donate money to the David Suzuki Foundation. Good Earth's goal is to raise $25,000.

* On April 21 and 22, street teams from Good Earth and Bullfrog Power will be rewarding "random acts of green" seen on the streets of Calgary, Edmonton, Okotoks, Red Deer and Kelowna. Over 1,800 earth-friendly gifts will be given away.

* On April 22 - Earth Day - Good Earth locations will give a free cup of 100% organic coffee for every customer's donation to the David Suzuki Foundation. Customers are encouraged to bring in their travel mugs.

* Good Earth is also issuing a corporate challenge: The company that writes the biggest cheque for the David Suzuki Foundation during this promotion will win a catered business lunch for 20 people, courtesy of Good Earth.

"We're trying to make it easy and rewarding for people to support Earth Day," says Nan Eskenazi, Co-Founder, Good Earth Coffeehouse and Bakery. "The environment is something we consider in all that we do as a company, and we have the network of locations in Alberta and B.C. to reach a lot of people about a cause we believe in. We encourage everyone to answer the wake up call and we'll reward them with a free coffee. This promotion allows us to channel the support of our customers to the good work of the David Suzuki Foundation.

Good Earth's environmental initiatives include bullfrogpowering? all of its 19 locations with 100 per cent green electricity (for an emissions footprint reduction of over 500 tonnes of CO2 per year), using organic ingredients in a variety of the items on its menu, serving only fair trade, shade-grown coffee, and reducing materials and waste wherever possible.

"Good Earth Cafés was among our first Alberta customers, and they remain one of the most visible proponents of sustainability in the communities where they operate" says Theresa Howland, Vice President, Western Region, Bullfrog Power. "We're proud to partner with them on this campaign to spread the word about Earth Day while helping to support the David Suzuki Foundation."

About Good Earth Coffeehouse and Bakery
Good Earth is a chain of specialty coffeehouses and bakeries with over 20 locations throughout Alberta and one in B.C. With a reputation for excellence, the company has long been known for their premium-brewed coffee, espresso-based beverages and wholesome food. Good Earth has focused on creating a unique experience for customers through the combination of a distinctive coffeehouse environment, a passion for good food and social and environmental responsibility. It continues to expand the café chain through franchising while maintaining its unique position and brand in the coffeehouse industry.
www.goodearthcafes.com

About Bullfrog Power
Bullfrog Power is Canada's leading provider of 100 per cent green electricity. Founded in 2005, Bullfrog Power is the only company providing a 100 per cent low-impact renewable electricity choice to everyone in Ontario, Alberta and British Columbia. Bullfrog Power's green electricity comes exclusively from wind and hydro facilities that have been certified by Environment Canada under its EcoLogoM program, instead of carbon-intensive sources like coal and oil or from higher impact hydro facilities. Bullfrog Power customers are providing the demand to enable new generation facilities to be built in Canada. Thousands of Canadian homeowners and hundreds of businesses have made the decision to become bullfrogpowered?.
www.bullfrogpower.com

About The David Suzuki Foundation
Since 1990, the David Suzuki Foundation has worked to find ways for society to live in balance with the natural world that sustains us. The Foundation uses science and education to promote solutions that conserve nature and help achieve sustainability within a generation.
www.davidsuzuki.org

Contact Good Earth Coffeehouse and Bakery
Kathy Campitelli
Marketing Director
403.294.9330
Kathy@goodearthcafes.com

Contact Bullfrog Power
Blair Cosgrove
The Message Parlour
403.889.4293
blairc@themessageparlour.com
IN: ENVIRONMENT, FOOD, MEDIA, RETAIL

Contact Information

  • Kathy Campitelli, Director of Marketing, Good Earth Cafes
    Primary Phone: 403-294-9330 ext. 228
    Toll-Free: 888-294-9330
    E-mail: kathy@goodearthcafes.com