July 11, 2007 07:00 ET

Free flights if it snows more than 5 inches on January 1st, 2008!

WestJet joins itravel2000’s $100 million travel weather guarantee promotion!

Attention: Business/Financial Editor, Lifestyle Editor, Media Editor, Travel/Tourism Editor, Transportation Editor TORONTO, ONTARIO WESTJET --(Marketwire - July 11, 2007) - Toronto, July 11th, 2007: itravel2000, Canada's leading travel retailer, today announced that WestJet has been added to its Let it Snow promotion. From coast to coast Canadian's who book their flights on WestJet through itravel2000 will be wishing for snow on January 1, 2008.

Any passenger who books a WestJet flight with itravel2000 before the end of August for flights departing between November 1st 2007 and April 30th, 2008 will get their WestJet flight for free - if it snows more than 5 inches on January 1st, 2008! itravel2000 has taken out a $100 million weather guarantee in the case of a big snowfall on New Year 's Day, making this the largest travel and airline promotion in the world.

If it snows, passengers will be reimbursed for the retail price of their flight upon their return (not including taxes). To be eligible, participants must book their WestJet flight between July 10th, 2007 and August 31, 2007 for departures between November 1, 2007 and April 30, 2008.

Jonathan Carroll, President of itravel2000, said, "Canadian travellers not only have the ability to book their flights on WestJet, the airline that offers the best guest experience in Canada, but they also have the chance to get their flight for free! This is perfect for everyone booking flights especially for departures during the Christmas holidays."

Travellers who book with itravel2000 will qualify based upon where they live in Canada. There will be four snow measurement points across Canada. The amount of snowfall will be verified by Environment Canada across the country in Halifax, Montréal, Toronto and Calgary.

The Let it Snow program is covered by Weatherbill, the world's only online weather risk management service that allows businesses to protect revenues from the effects of bad weather. "We have taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions make them the perfect partner given the large scale of the 'Let it Snow' program.", adds Carroll. "So we will be hoping for snow like everyone else - it would be fun to write cheques to our customers for free flights."

With their state of the art website supported by over 100 live agents, itravel2000 makes planning a flight stress-free. "We help thousands of Canadians book their WestJet flights plus they can take advantage of our lowest price guaranteed policy," says Carroll. "The Let it Snow campaign is a huge added bonus for consumers, especially if it snows."

itravel2000 is Canada's largest online travel retailer. Over three million Canadian users a month visit its site to research and book travel. For more information about itravel2000 please visit

About WestJet
WestJet is Canada's leading low-fare airline offering scheduled service throughout its 38-city North American and Caribbean network. Named Canada's most admired corporate culture in 2005 and 2006, WestJet pioneered low-cost high-value flying in Canada. With increased legroom and leather seats on its modern fleet of Boeing Next-Generation 737 aircraft, and live seatback television provided by Bell ExpressVu on the majority of its fleet, WestJet strives to be the number one choice for travellers.

For media information, please contact:

Brad Miron itravel2000
VP - Marketing & Strategic Partnerships,
e: | p: 905.238.3399 ext: 2029 | f: 905.238.6177 cell:519-835-9610
5560 Explorer Dr. | Mississauga, Ontario | L4W 5M3

Gillian Bentley, WestJet
Media Relations
Telephone: (403) 444-2615


Contact Information

  • Brad Miron, VP Marketing, itravel2000
    Primary Phone: 905-238-3399 ext. 2029
    Secondary Phone: 519-835-9610
    Toll-Free: 866-969-3325