SOURCE: Sergeant's Pet Care

Sergeant's Pet Care

August 08, 2011 10:18 ET

Free Laughs: Video Promotes 2012 Volkswagen® Beetle® Sweepstakes From Sergeant's Pet Care Products, Inc.

OMAHA, NE--(Marketwire - Aug 8, 2011) - A video with a shocker ending is driving entries into The Big Pest Knockdown Sweepstakes from Sergeant's Pet Care Products, Inc. The sweepstakes promotes the launch of FIPROGUARD™, the new generic equivalent of Frontline Top Spot®*. The video, 90 seconds of hilarity, features a life-size flea (with a striking resemblance to Zach Galifianakis) demonstrating the many ways fleas can make life miserable. Until, that is, the shocker at the end.

The video also provides information on how to register for the sweepstakes, which runs from July 1 to September 30, 2011. Sergeant's decided to launch The Big Pest Knockdown Sweepstakes as a way to promote FIPROGUARD™, its newest flea and tick topical product. While pet owners are giving the one-two punch to fleas and ticks with FIPROGUARD™, they can also join in The Big Pest Knockdown Sweepstakes to win a new 2012 Volkswagen® Beetle®. ** To enter, go to fiproguard.com.

"We're all annoyed by fleas and ticks. And while protecting our pets from them is a serious issue, this video lets us laugh at just how annoying these pests can be," said Caryn Stichler, vice president of marketing at Sergeant's. "We're excited to give away the sleek new Beetle. The time is running fast, so we hope more and more people will enter."

FIPROGUARD™ is an EPA-approved generic equivalent of the popular topical squeeze-on treatment for fleas and ticks, Frontline Top Spot®. It contains the same active ingredient, Fipronil, at the same percentage. FIPROGUARD™ is available at pet specialty and farm supply stores across the US at a significantly lower cost than Frontline Top Spot®.*

To watch the video, use the link below. For more information about FIPROGUARD and The Big Pest Knockdown Sweepstakes, visit fiproguard.com.**

WATCH NOW: http://www.youtube.com/watch?v=nDoRy7O7VSg

About Sergeant's Pet Care Products

Sergeant's Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental care products and aquatics. Sergeant's has been caring for pets since 1868, and is America's oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant's website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant's large Facebook fan page, Pet Health Central (facebook.com/phcfans).

* FIPROGUARD™ contains fipronil, the active ingredient used in Frontline Top Spot®. FIPROGUARD™ is a trademark of Sergeant's Pet Care Products, Inc. Frontline Top Spot® is a registered trademark of Merial. Frontline Top Spot® and Merial are not affiliated with Sergeant's Pet Care Products, Inc. Pricing based on MSRP of FIPROGUARD™ and retail price survey of Frontline Top Spot® as of May 6, 2011.

** One winner will be chosen at random on or before October 5, 2011. The lucky winner will receive their new 2012 Volkswagen Beetle when they arrive in Volkswagen dealerships in fall 2011. For complete rules and regulations, please visit www.fiproguard.com.

Contact Information