SOURCE: Chick-fil-A

August 30, 2005 06:00 ET

A Free One-Year Supply of Chick-fil-A Being Awarded Sept. 1 to First 100 People in Line at Boynton Beach's First Freestanding Chick-fil-A Restaurant

BOYNTON BEACH, FL -- (MARKET WIRE) -- August 30, 2005 -- Many metro-West Palm Beach residents are expected to camp overnight to become the first to get in line for the Sept. 1 opening of Boynton Beach's first freestanding Chick-fil-A restaurant, where $26,000 in free food will be given away in 15 minutes.

A one-year supply of free Chick-fil-A combo meals (52 coupons) will be awarded to the first 100 adults, age 18 and older, in line by 6 a.m. at the new restaurant located at 1560 Boynton Beach Blvd. People can line up 24 hours prior to the opening, with the year supplies being awarded on Sept. 1 sometime between 6 a.m. and 6:30 a.m. The restaurant will officially open for business at 6:30 a.m.

"We've given away more than $2.5 million in free Chick-fil-A food since we started the `First 100 Fans' promotion more than a year ago. This event has attracted Chick-fil-A raving fans from across the country to camp out in all types of weather conditions to be among the first 100 in line," said Chick-fil-A Inc. President Dan Cathy, son of the chain's founder Truett Cathy.

Chick-fil-A launched its First 100 Fans promotion in Oct. 2003 in Phoenix and has continued the event at every freestanding and in-line restaurant grand opening across the country. Even the most extreme weather conditions -- floods, tornado warnings, freezing rain and temperatures, 60 mile-per-hour winds -- haven't kept Chick-fil-A raving fans away. In virtually every region of the country groups of dedicated Chick-fil-A customers have begun to attend multiple openings, with some raving fans camping out at eight or more grand openings. Last year, Dan Cathy attended events at more than 50 grand openings and spent the night outside at more than 25. The event has even attracted campers who had never tried Chick-fil-A.

The opening comes nearly 20 years after Chick-fil-A opened the area's first restaurant at Boynton Beach Mall in October 1985. Transferring from the Chick-fil-A restaurant at Town Center in Boca Raton, Jorge Castellanos has been selected to operate the new freestanding Chick-fil-A restaurant. Castellanos, a former teacher at Jefferson Davis Middle School in Palm Beach County, has several ties to the area including having graduated from Fire Academy and Palm Beach Atlantic University. He is married to Shelly and together they have two sons.

"I'm excited about feeding back into the community where I spent many of my earlier years growing up," said Castellanos. "I invite everyone to come out and join us for the grand opening celebration."

The Boynton Beach Blvd. restaurant is open Monday through Saturday from 6:30 a.m. until 10 p.m. The breakfast menu includes the popular chicken biscuit along with an expanded lineup which debuted in June featuring the quick-service industry's first premium coffee blends, three custom-roasted Café Blends Coffees, and its new Chick-fil-A Cinnamon Cluster, fresh-baked mini swirls filled with sweet cinnamon served warm with a creamy vanilla icing.

The new items are the second phase of a two-part breakfast menu expansion that has increased breakfast sales in the chain by 30 percent this year. Other items that have been added include the introduction of Chick-fil-A® Chick-n-Minis™, the chain's popular bite-sized Chick-fil-A® Nuggets nestled in a warm mini yeast roll lightly coated with a honey butter spread; and the Bagel Sandwich, a breakfast portion of Chick-fil-A's boneless breast of chicken served between a slice of American cheese and folded egg on a toasted multi-grain bagel.

From Chick-fil-A's commitment to unparalleled food quality to customer service to employee loyalty, virtually every aspect of the company's operations has received major recognition from national organizations and publications. In the past year alone awards have included:

--  "Best Drive-Thru in America" for the third straight year this month
    following Quick Service Restaurant magazine's annual restaurant study of 25
    chains that surveys order accuracy, menu display, speaker clarity and the
    speed of service to fill orders.
    
--  Fast Company magazine's inaugural Customers First Awards, singling out
    Dan Cathy's leadership as a key reason the chain continues to thrive and
    grow while maintaining a close connection with its team members and
    customers. Using a panel of experts and a survey of customers, the magazine
    named Cathy and Chick-fil-A as the winner in its Customer-Centered Leader
    category.
    
--  For the 11th year out of the past 12, the Consumer Choice in Chains
    Award in the chicken category by Restaurants & Institutions, a leading food
    service industry publication which studied consumer experiences with food
    quality, menu variety, value, and service.
    
--  Topping the quick-service restaurant competition in the South, ranking
    first in J.D. Power and Associates 2004 Restaurant Satisfaction Study,
    which rated restaurants in environment, meal, service and cost. Receiving
    top ratings in two of the four categories -- meal and service.
    
Chick-fil-A's closed-on-Sunday policy also stands out as a rarity in the quick-service restaurant industry. The chain has maintained Sunday as a day off to allow employees to spend time with family and worship if they choose since Truett Cathy founded the company.

Chick-fil-A's commitment to its employees includes a Leadership Scholarship program which has been in place for more than 30 years and reached its 20,000th scholarship milestone this summer. This year the company expects to award nearly $1.2 million in scholarships to restaurant employees, which will amount to more than $20 million by year-end. Chick-fil-A restaurant employees in Florida have received more than $1.87 million.

Continuing its unprecedented, 37-year run of consecutive sales gains since the chain started in 1967, Chick-fil-A, Inc. reported 2004 system-wide sales of more than $1.7 billion, a 13.8 percent increase over its 2003 figures and a positive 5.2 percent same-store sales increase over the preceding year.

Atlanta-based Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,210 restaurants in 38 states and Washington D.C. The chain expects to build more than 77 locations this year, including 60 freestanding units such as the one in Boynton Beach. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404.765.8174

    Cindi Pickett
    CP Communications Inc.
    Email Contact
    678.714.0340 / 404.375.7882 (cell)