December 23, 2008 11:24 ET

Free trip for thousands if it snows on New Years Day!

If it snows more than 5 inches on New Years Day, thousands could get free trips! Canadian Online Travel Retailer hoping for snow.

Attention: Business/Financial Editor, Travel/Tourism Editor, Transportation Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Dec. 23, 2008) - Will the first white Christmas in decades be followed by a snowy New Years Day?

If it snows more than 5 inches on New Years Day, thousands could get free trips! Canadian Online Travel Retailer hoping for snow.

Toronto/On, December/23/2008/- itravel2000, Canada's largest online travel retailer is hoping the weather networks forecast for more snow after Christmas becomes a reality.

Last year, qualifying participants across Canada excitedly watched weather reports hoping that the massive winter storms would deliver over 5 inches of snow and free vacations. With Ontario and Atlantic Canada coming close, Quebecers got their vacations for free when it snowed more than 5 inches at Montreal's Pierre Elliot Trudeau Airport.

"The pre-Christmas snow storms and the extended forecast likely have WeatherBil, the promotion's underwriter, nervous. For itravel2000, we just want lots of snow and lots of ecstatic customers," says Jonathan Carroll, President," says Jonathan Carroll, President, itravel2000. "The excitement is building and we're really hoping we get to write a lot of cheques."

Canadian consumers who booked their qualifying vacation with itravel2000 can get their trip for free if more than 5 inches of snow falls at their weather station on New Years Day. The weather stations are Calgary, Toronto, Montreal and Halifax. Every qualifying customer's weather station is identified on their invoice. If it snows more than 5 inches, consumers will be reimbursed for the retail price of their package vacation, flight or hotel upon their return. To be eligible, Canadians booked their qualifying package vacations, hotel, cruise or flight by midnight November 2nd, 2008 for departures up to April 30, 2009.

The 'Let it Snow' program is covered by WeatherBill, the world's only online weather risk management service that allows business to protect revenues from the effects of bad weather. itravel2000 has taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.

About itravel2000
itravel2000 is a leading travel retailer with 15 years experience. itravel2000 was a pioneer of on-line travel and has 100 travel agents to assist travellers by phone.
For more information about itravel2000 please visit

For media information, please contact

/For further information: Stuart Morris
VP Marketing, itravel2000

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