SOURCE: Aberdeen Group

Aberdeen Group

September 30, 2009 10:00 ET

Free Up Engineering to Drive More Revenue

How Improving Product Design Efficiency Leads to as Much as 35% Revenue Growth

BOSTON, MA--(Marketwire - September 30, 2009) - Product Design Made Easy: Free Up Engineering for more Revenue, a recent study by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), identifies how a select set of leading companies are translating streamlined design processes into new revenue streams. As a result, they see a 36% reduction in development time and 35% gain in product revenue on average.

Aberdeen's Product Design Made Easy details the steps these leaders are taking to streamline their design process and achieve top line growth. Complimentary access to this report is available for a limited time at: http://www.aberdeen.com/link/sponsor.asp?cid=5963.

"These companies use the time they save on design to develop more products... a lot more products," explained David Houlihan Research Associate in Aberdeen's Product Innovation and Engineering practice, "In fact, these top performers have increased the number of products they develop within a year by 29%."

"This means more opportunities for new revenue streams, putting them in a far more competitive position to come out of the recession," added Michelle Boucher, Research Analyst, Product Innovation and Engineering.

By identifying the proven steps adopted by top engineering organization, "Product Design Made Easy" provides a guide for organizations seeking to tie product design and engineering process execution to increased revenue.

A complimentary copy of this report is made available due in part by the following underwriters: Autodesk and PTC. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5963.

Visit Research.Aberdeen.com for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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