SOURCE: TNS Media Intelligence/Cymfony

September 10, 2007 09:00 ET

Free Webinar Announced: Developing a Framework for Successful Pharmaceutical Marketing in Social Media

Industry Experts Will Present Strategies to Help Pharmaceutical Companies Manage the Legal and Regulatory Issues Associated With Social Media Communications

WATERTOWN, MA--(Marketwire - September 10, 2007) -


WHAT     Webinar presentation with industry experts discussing approaches
          to managing adverse event reporting, potential risks with
          off-label promotion, and achieving a fair balance in blogs,
          social networks and other social media.

WHEN     September 11, 2007
         1:00 pm - 2:00 pm Eastern Time

WHERE    Free Web Presentation
         Event Registration and Dial-in Information:
         www.cymfony.com/pharma.asp

WHO      Jim Nail, Chief Strategy & Marketing Officer, TNS Media
          Intelligence/Cymfony
         John Serio, Partner, Seyfarth Shaw LLP
         Fard Johnmar, Founder, Envision Solutions

Social media sites are rich with valuable conversations on health conditions, treatment experiences, and emotional support. However, the FDA has yet to issue guidance on how to conduct monitoring and marketing practices in social media so pharmaceutical companies are unsure how to proceed.

The free web presentation will provide a framework that will help drug firms discuss, evaluate, and minimize potential compliance risks in social media monitoring and marketing. Panelists will provide specific guidance on the use of social media around these DTC principles:

     1.   Fair Balance: Ensuring the public receives information about a
           drug's safety and efficacy
     2.   Off-Label Promotion: Marketing a product for a non-FDA approved
           condition
     3.   Adverse Event Reporting: Looking for and reporting information
           that may suggest a link between the use of a product and an
           adverse event or side effect

The white paper downloaded at www.cymfony.com/pharma.asp

About TNS Media Intelligence/Cymfony

TNS MI/Cymfony tells brands and companies what people are saying about them -- whether the people are bloggers, traditional journalists or even influential consumers. TNS MI/Cymfony sifts and interprets the millions of voices at the intersection of traditional and social media to gain insights that help companies identify the people, keep on top of the issues and respond to the trends impacting their business -- at the speed of the market. We call this approach to harnessing this new dynamic "market influence analytics."