SOURCE: Stamps.com

November 15, 2010 17:00 ET

Free Webinar for Small Business Owners -- Increase Sales With Social Marketing

E-Commerce and Social Media Expert John "ColderICE" Lawson to Discuss Social Media Tips

LOS ANGELES, CA--(Marketwire - November 15, 2010) - Stamps.com® (NASDAQ: STMP), the leading provider of USPS® postage online and shipping software to approximately 400,000 customers, is pleased to announce a free webinar featuring social media expert John "ColderICE" Lawson. A Certified eBay Platinum PowerSeller, Lawson will share the social media strategies that have grown his e-commerce sales from some extra pocket money to millions of dollars each year.

What: Free webinar on social media best practices for small business owners.

When: Wednesday, November 17, 2010, at 11:00 am PT / 2:00 pm ET

Where: Register at: https://www2.gotomeeting.com/register/667056219

Topics Covered: Every day, thousands of small business owners miss out on millions of dollars in revenue simply because they're not optimizing their use of social media sites such as Twitter, Facebook, LinkedIn, YouTube, eBay and Amazon. This webinar takes you beyond social media basics to learn the best practices that will yield bottom line results and amp up your business, including:

  • Measuring ROI for social media
  • Converting followers/fans into paying customers
  • Getting your target audience to engage and participate
  • Finding time to manage a social marketing program
  • Best tools to automate social media efforts

About John "ColderICE" Lawson: An expert in both e-commerce and social media, John is a Certified eBay Platinum PowerSeller with more than 100,000 transactions, 135,000 views on YouTube and 35,000 followers on Twitter. The founder of the industry famous e-commerce blog ColderICE.com, Lawson has been featured in The Wall Street Journal, The Washington Post and PC World, and has been recognized as the owner of "America's Best Home Business" by MSN Money.

About Stamps.com
Stamps.com (NASDAQ: STMP) is a leading provider of Internet-based postage services. Stamps.com's service enables small businesses, high-volume shippers, enterprise shippers, and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, Office Depot, USPS and others.

Stamps.com, the Stamps.com logo and PhotoStamps are trademarks or registered trademarks of Stamps.com Inc. All other brands and names are property of their respective owners.