SOURCE: Stamps.com

March 22, 2011 08:00 ET

Free Webinar for Small Business Owners - Marketing to Your Customer Base

On March 23rd, Learn Marketing Tips and Tricks for Maintaining Your Existing Customers

LOS ANGELES, CA--(Marketwire - March 22, 2011) - Stamps.com® (NASDAQ: STMP), the leading provider of USPS® postage online and shipping software to approximately 400,000 customers, is pleased to announce that it is offering a free, educational webinar designed to help small business owners efficiently market their products and services to their existing customers.

What: Free webinar featuring online and offline best practices for marketing to existing customers.

When: Wednesday, March 23, 2011, at 11:00 am PT / 2:00 pm ET

Where: Register at https://www2.gotomeeting.com/register/611911123

Topics Covered: Customer retention, customer relationship management, account management -- all of these well-known terms focus on one thing: How to develop an effective marketing strategy that helps you maintain your existing customers. It's been proven that it costs more to acquire new customers than to maintain existing customers, making a successful marketing strategy vital to the success of every business. In this 60-minute webinar, marketing experts from Stamps.com will cover the following:

  • Starting an email contact program
  • Tips & tricks to make direct mail work
  • How to reach your existing customers using paid search
  • Using social media to listen to your customers

About Stamps.com
Stamps.com (NASDAQ: STMP) is a leading provider of Internet-based postage services. Stamps.com's service enables small businesses, high-volume shippers, enterprise shippers, and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, Office Depot, USPS and others.

Stamps.com, the Stamps.com logo and PhotoStamps are trademarks or registered trademarks of Stamps.com Inc. All other brands and names are property of their respective owners.