WELLESLEY HILLS, MA--(Marketwired - Jan 27, 2014) - Sustaining and growing membership support is crucial to WGBH Boston's ability to fulfill its public media mission. To improve member and donor engagement, WGBH is transforming its approach with new marketing automation and data management strategies. Always a catalyst for positive change, WGBH is taking the lead in developing an approach that will help public media organizations nationwide improve donor engagement and bolster support in their own local areas.
Marketers from nonprofit or not-for-profit associations are welcome to attend the webinar for free.
Learn How to Increase Member Engagement with Better Data Management and Cross-Channel Marketing
February 5, 2:00 p.m. ET
Cate Twohill, director, technical product development, WGBH Educational Foundation; George Corugedo, chief technology officer and co-founder, RedPoint Global Inc.
Marketers can gain insights from WGBH's experience using marketing automation technologies to strengthen donor relations.
Marketers can register for this free webinar compliments of RedPoint Global Inc. at: http://thedma.org/webinars/growing-customer-engagement-through-improved-data-management/.
Public media powerhouse WGBH Boston serves New England, the nation, and the world with educationally rich content that informs, inspires, and entertains. The single largest producer of Web and TV content for PBS and a major supplier of programming for public radio nationwide, WGBH has earned countless awards, including broadcasting's top honors for programs that include Nova, Masterpiece, American Experience, Frontline, Arthur, Curious George, The World, to name a few.
About RedPoint Global Inc.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. The RedPoint Convergent Marketing Platform, a customer engagement management platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform. For more information please visit http://www.redpoint.net or email firstname.lastname@example.org.